<img src="http://www.eue21east.com/47538.png" style="display:none;">

BroadVision Marketing Blog

7 Tips To More Effective Emails For Your Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Mon, Aug 28, 2023 @ 05:00 AM

[This article first appeared here in October 2017 and has been updated and revised for 2023]

Effective emails can give a power boost to your inbound marketing strategy. But only if they are well crafted and on target. 

Great email marketing campaigns can give your inbound efforts "superpowers" and it is a demonstrable fact. But what makes one email more effective than a competing email in a recipient's inbox?

Read More

Topics: email, CTA, call-to-action, inbound marketing strategy, Email lists, ebooks, email marketing, newsletter, email marketing strategy

Misleading Advertising Claims-Buyer Beware

Posted by Jaco Grobbelaar on Sat, Nov 06, 2021 @ 04:28 PM

 

We think we are not paying attention as advertisements bombard us throughout the day and night. Our mind wanders, we go to the kitchen or we channel surf. But while we are supposedly not listening, most of the time we are being subjected to ads that are not telling "the truth and nothing but the truth". They hedge a little. We can learn to listen to the claims and see the flaws.

I need to remind you that legally the advertisers can get away with this because of the language of the claim. So in order to find the flaws we are going to examine the language and look at the logic that keeps the ad on the air.

Read More

Topics: email, CTA, call-to-action, inbound marketing strategy, Email lists, Advertising mail, ebooks, email marketing, newsletter, email marketing strategy

A Quick Guide To Great Marketing Emails

Posted by Jaco Grobbelaar on Wed, Aug 29, 2018 @ 03:19 PM

Email marketing is a viable and powerful tactic for generating leads and nurturing prospects. But every marketer utilizing email is faced with a variety of competitors for their recipient's time and attention. 

 

Read More

Topics: email, call-to-action, nurturing leads, email marketing, email marketing strategy

Email Marketing 2018: Old School Still Reigns

Posted by Jon Sooy on Wed, Aug 15, 2018 @ 04:33 PM

Email marketing has been around for forty years. And, despite the repeated warnings that email is dead when it comes to marketing, no one seems to have told the customers. Email still rocks in 2018!

The first email was sent in 1971. Just after the Age of Dinosaurs. The first mass email marketing campaign was launched in 1978 or, as Abraham Lincoln might have put it, two score years ago. 

Read More

Topics: email, Email lists, email marketing, list building, email marketing strategy

5 Tips For Using Email Effectively With Inbound Marketing

Posted by Jaco Grobbelaar on Fri, Sep 22, 2017 @ 04:36 PM

Email is a powerful tool in your inbound marketing efforts. But effective email can be challenging. Here are five email marketing tips to help boost your email results.

We all know what it's like to have our email inboxes buried in unsolicited and (often) unwanted emails. In fact, one study showed that the average person's inbox contains 54% promotional emails. And the most common action taken by the recipients is to delete them.

Read More

Topics: email, Email lists, inbound marketing, Marketing strategy, email marketing

Email Marketing - Can It Still Work For Your Business?

Posted by Jaco Grobbelaar on Fri, Jun 02, 2017 @ 10:27 AM

With the surge of video, interactive graphics, and other visual content, is email still an effective tool for content marketing? 

Perhaps you've seen them. The articles and blog posts claiming that email is "dead." 

Read More

Topics: email, inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing

Great Emails And Great Content Marketing

Posted by Jaco Grobbelaar on Mon, Mar 13, 2017 @ 08:02 AM

Content comes in many forms and email is one of the most effective. Despite what some may think, email is still going strong. So how do you do it well? 

Content marketing is, simply put, the process of garnering prospects and potential customers through the use of great content that is published in various formats and and a variety of channels. What many business owners tend to overlook, however, is the medium of email.

Read More

Topics: email, content marketing, Email lists, inbound marketing, Marketing strategy, email marketing

10 Email Marketing Trends In 2017

Posted by Jaco Grobbelaar on Wed, Jan 04, 2017 @ 09:00 AM

Inbound marketing uses a number of tools and one of these is email. But how is email changing in the future?

For a number of years the viability and survivability of email marketing has been questioned. But, according to a recent post on Campaign Monitor,

Read More

Topics: email, Email lists, inbound marketing, Social Media, Marketing strategy

Content Basics for Your Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Nov 16, 2016 @ 09:00 AM

One of the foundations of successful inbound marketing is good content. But there is far more to it than simply writing something and hitting "Publish."

 

Read More

Topics: email, content marketing, online marketing strategy, inbound marketing, content, content creation

6 Elements Of A Great Email [Tips]

Posted by Jaco Grobbelaar on Wed, Apr 20, 2016 @ 12:30 PM

 

Read More

Topics: email, CTA, Email lists, online marketing strategy, inbound marketing, social media marketing

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all