Email marketing is a viable and powerful tactic for generating leads and nurturing prospects. But every marketer utilizing email is faced with a variety of competitors for their recipient's time and attention.
Topics: email, call-to-action, nurturing leads, email marketing, email marketing strategy
The first email was sent in 1971. Just after the Age of Dinosaurs. The first mass email marketing campaign was launched in 1978 or, as Abraham Lincoln might have put it, two score years ago.
Topics: email, Email lists, email marketing, list building, email marketing strategy
Posted by Jaco Grobbelaar on Wed, Oct 18, 2017 @ 09:03 AM
We have shown how email marketing campaigns can give your inbound efforts "superpowers" and it is a demonstrable fact. But what about the nuts and bolts of your actual emails? What makes one email more effective than a competing email in a recipient's inbox?
Topics: email, inbound marketing strategy, Email lists, email marketing, newsletter, email marketing strategy
Posted by Jaco Grobbelaar on Fri, Sep 22, 2017 @ 04:36 PM
We all know what it's like to have our email inboxes buried in unsolicited and (often) unwanted emails. In fact, one study showed that the average person's inbox contains 54% promotional emails. And the most common action taken by the recipients is to delete them.
Topics: email, Email lists, inbound marketing, Marketing strategy, email marketing
Posted by Jaco Grobbelaar on Fri, Jun 02, 2017 @ 10:27 AM
Perhaps you've seen them. The articles and blog posts claiming that email is "dead."
Topics: email, inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing
Content marketing is, simply put, the process of garnering prospects and potential customers through the use of great content that is published in various formats and and a variety of channels. What many business owners tend to overlook, however, is the medium of email.
Topics: email, content marketing, Email lists, inbound marketing, Marketing strategy, email marketing
For a number of years the viability and survivability of email marketing has been questioned. But, according to a recent post on Campaign Monitor,
Topics: email, Email lists, inbound marketing, Social Media, Marketing strategy
Topics: email, content marketing, online marketing strategy, inbound marketing, content, content creation
Topics: email, CTA, Email lists, online marketing strategy, inbound marketing, social media marketing
Posted by Jaco Grobbelaar on Wed, Jun 10, 2015 @ 12:30 PM
An inbound marketing campaign is a concentrated effort to attract leads and customers who are interested in a particular topic, or have a specific need. It is not a “sales” campaign, certainly not in the traditional sense, but the long term result is to get more sales.
Topics: email, social media strategy, inbound marketing strategy, blog posting, inbound marketing campaign creation, infographic