Email has been with us for over 40 years. In fact, it's been around longer than many marketers! But it is still a powerful tool for marketing that can be used in a number of surprising ways.
Topics: Email lists, email marketing, lead magnet, list building, email marketing strategy
Topics: Video Marketing, social media marketing, Branding, newsletter, email marketing strategy
Topics: email, call-to-action, nurturing leads, email marketing, email marketing strategy
The first email was sent in 1971. Just after the Age of Dinosaurs. The first mass email marketing campaign was launched in 1978 or, as Abraham Lincoln might have put it, two score years ago.
Topics: email, Email lists, email marketing, list building, email marketing strategy
Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important.
Topics: website traffic, Landing pages, SEO strategy, website design, email marketing strategy
Posted by Jaco Grobbelaar on Wed, May 02, 2018 @ 10:23 AM
The GDPR adds increased regulation to the processing of personal data in the EU. Although the law has been around for a while, enforcement will go into effect beginning May 25, 2018 in the EU.
Topics: Email lists, email marketing, lead magnet, newsletter, list building, email marketing strategy, GDPR
Posted by Jaco Grobbelaar on Tue, Feb 20, 2018 @ 01:18 PM
Topics: inbound marketing tips, marketing campaign, Email lists, campaign development, email marketing, email marketing strategy
Posted by Jaco Grobbelaar on Wed, Oct 25, 2017 @ 10:05 AM
The world of email is full of different varieties. Depending on the purpose and the intent, emails can take on any number of formats and types. This is especially true for marketing emails. How many different types there are depends largely on who you ask. Is it 12, or 15 - maybe less, maybe more?
Topics: inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing, email marketing strategy
Posted by Jaco Grobbelaar on Wed, Oct 18, 2017 @ 09:03 AM
We have shown how email marketing campaigns can give your inbound efforts "superpowers" and it is a demonstrable fact. But what about the nuts and bolts of your actual emails? What makes one email more effective than a competing email in a recipient's inbox?
Topics: email, inbound marketing strategy, Email lists, email marketing, newsletter, email marketing strategy