BroadVision Marketing Blog

[This article first appeared here in October 2017 and has been updated and revised for 2023]

Effective emails can give a power boost to your inbound marketing strategy. But only if they are well crafted and on target. 

Great email marketing campaigns can give your inbound efforts "superpowers" and it is a demonstrable fact. But what makes one email more effective than a competing email in a recipient's inbox?

Topics: email, CTA, call-to-action, inbound marketing strategy, Email lists, ebooks, email marketing, newsletter, email marketing strategy

[This article was originally published in February 2018 and has been updated and revised.]

 

The success of your email messaging is largely determined by the type of email campaign you are engaged in. That is, who you're emailing and why it matters.

There are tactics for "crafting and drafting" highly effective emails that get opened. But there are  elements of effective email marketing that are determined by the type of campaign.

Topics: inbound marketing tips, marketing campaign, Email lists, campaign development, email marketing, email marketing strategy, AI, artificial intelligence

 

First things first: Email is not too old school for marketing. While email is now almost 50 years old it is still a powerhouse marketing tool.

And another thing, email isn't "dead" as some might like you to think. In fact, by 2022, the number of email users around the world is expected to hit 4.3 billion.

Topics: content marketing, content creation, email marketing, newsletter, email marketing strategy

Email has been with us for over 40 years. In fact, it's been around longer than many marketers! But it is still a powerful tool for marketing that can be used in a number of surprising ways.

 

Topics: Email lists, email marketing, lead magnet, list building, email marketing strategy

The statistics are overwhelming: 54 percent of people want to see more video content from brands. So what are you waiting for?

 

Topics: Video Marketing, social media marketing, Branding, newsletter, email marketing strategy

Email marketing is a viable and powerful tactic for generating leads and nurturing prospects. But every marketer utilizing email is faced with a variety of competitors for their recipient's time and attention. 

 

Topics: email, call-to-action, nurturing leads, email marketing, email marketing strategy

Email marketing has been around for forty years. And, despite the repeated warnings that email is dead when it comes to marketing, no one seems to have told the customers. Email still rocks in 2018!

The first email was sent in 1971. Just after the Age of Dinosaurs. The first mass email marketing campaign was launched in 1978 or, as Abraham Lincoln might have put it, two score years ago. 

Topics: email, Email lists, email marketing, list building, email marketing strategy

Most business owners realize that websites are not permanent fixtures and must be updated periodically. But many businesses still commit deadly sins with their new designs. Don't be that business.

Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important. 

Topics: website traffic, Landing pages, SEO strategy, website design, email marketing strategy

GDPR stands for "The General Data Protection Regulation" which is a digital privacy law in the European Union. But it will impact every online marketer worldwide, including the United States. 

The GDPR adds increased regulation to the processing of personal data in the EU. Although the law has been around for a while, enforcement will go into effect beginning May 25, 2018 in the EU.

Topics: Email lists, email marketing, lead magnet, newsletter, list building, email marketing strategy, GDPR

Having a great email marketing campaign is essential for successful inbound marketing. But you are not limited to only one type of email. 

The world of email is full of different varieties. Depending on the purpose and the intent, emails can take on any number of formats and types. This is especially true for marketing emails. How many different types there are depends largely on who you ask. Is it 12, or 15 - maybe less, maybe more? 

Topics: inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing, email marketing strategy