BroadVision Marketing Blog

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Every project, every team and every team leader on all levels are going to come in contact with conflict. What That Leader needs to learn is how to spot it in others in order to minimize, divert or resolve it as soon as possible.

What are some conflict indicators?

Probably the most obvious indication is body language. If the team member is unhappy about something, his body language will be guarded, turned from the leader, he will have minimal eye contact with the leader and even show micro-expressions of mocking or frowning. A leader in the midst of conflict will show the same either to his up-line team or to his team members.  That Leader will study body language in order to become conscious of the meanings of what he sees, but even an uninformed leader will subconsciously be aware of the signs and know there is a problem, even if he is only aware of it in his gut.

Topics: YouTube, Team conflict, Controversy, Facebook, Social Media, Twitter, Leadership, Teamwork, Team, Team leader, Conflict resolution, team member

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In order to be That Leader a person has to be able to comprehend the organizational leadership structure and how it impacts the business culture, its identity and the business norms.  In other words, That Leader needs to understand how the company works.  How does the company want leadership to communicate, enforce policies and provide feedback between it and its employees?  How is the company organized in this regard?

Topics: Management, Facebook, Business, Leadership, Teamwork, Team leader

[caption id="" align="alignleft" width="210" caption="Advertising from 1890sGuest Blogger Ann Mullen"] [/caption]

Guest Blogger Ann Mullen

When advertising began at the end of the 1800s, it was enough to just put a drawing of the item in the newspaper. Quickly, salesman started putting a pretty girl next to the item and advertisement appeals began getting complicated.

In the 1970s Jib Fowles published a paper, “Mass advertising as social forecast: A proposed method for futures research, that the abstract said, “is an attempt to develop a procedure for anticipating broad socialcultural change by a decade. . . .culled with an content analysis of mass marketing.” In the report Fowles looks at 15 of advertising’s basic appeals, for when showing a tube of tooth paste is not enough.

Shirley Biagi, wrote a textbook “Media/Impact: An Introduction of Mass Media” now in its 8 ^th edition, that put Fowles’ list of appeals in her book.  At the time of Biagi’s 4 ^th edition, Frank W. Baker took the list from her book and put it on the internet at http://www.frankwbaker.com/fowles.htm.  Baker’s interest is in education and media literacy.

Topics: Advertising, Television advertisement, Fowles, Marketing Plan, Facebook, Marketing Principles

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We are still looking at the basics in advertising.  We all agree that advertisers are people who pay money to put up a message though a medium, including digital media, physical advertising, online, and product placement. Let’s take a closer look at digital advertising, physical advertising and promotions.

Digital advertising

Television commercials are “The” most efficient mass-marketing advertising platform. That’s why they cost the big bucks, especially during popular airtime, like prime time or the Super Bowl football game. In 2009 the single 30 second spot during the game cost its advertiser $3 million. Besides just showing the ad, the advertiser includes a song or jingle that help people remember the product. Virtual advertisements on television are interesting phenomena. They are mostly used at sporting events where the backdrop has computer graphics that changes as different products are displayed.

Topics: Using Different Media, Advertising, Marketing and Advertising, Super Bowl, Email lists, Product placement, blog, Marketing Plan, Facebook, Social Media, Marketing Principles, Business, Branding, Marketing strategy

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Are you still worried about spending too much time writing your blog and not enough time doing your work? Not to worry, there are still some more good ideas around.

Let’s take a quick look at why you need some good ideas. First, there is the fact that you want to be consistent about publishing.  Your readers will quit coming to your site if you don’t put up work in a timely fashion. Whether you write three times a week or once a month, you need to be there when they come. People get very put out when they look up information and are sent to sites that haven’t been active for years.

Topics: WordPress, Arts, blog, Marketing Plan, Facebook, Search Engine Optimization, Social Media, Marketing Principles, LinkedIn, Business Owner, Business, Blogging, Twitter

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What is your Facebook marketing strategy? Do you have one? You need a good strategy in order to make sure that you continue to grow and increase your page’s engagement activity.

When do you practice patience and when do you decide that you need to make some changes because you are not having the success you were expecting? Was your goal really realistic? Did you set a length of time that you were going to wait to get those good results?

Topics: Using Different Media, Google, YouTube, Fansite, Google Calendar, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Twitter, Marketing strategy

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Does Facebook overwhelm you? Do you have a daily schedule of what to do on Facebook to help you get results from Facebook?

Facebook marketing, when you know what you are doing, is a powerful business tool that can get you more leads, attract prospects that are highly targeted and put you in a position as an industrial expert.

Topics: Using Different Media, Online Communities, Fans, Social Networking, Facebook, Social Media, Marketing Principles, Business, Twitter

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Do you want your Facebook fans visiting your website?

While Facebook is a great way to keep up with friends and family, it is also a great way to drive traffic to your business website.

Facebook is a good place to communicate with your fans, but for most businesses your website is where potential clients become actual ones. So how do you get your fans from Facebook over to your website?

Topics: Marketing Plan, Facebook, Marketing Principles

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Not everyone who reads the blogs I've been writing is an expert yet. If you are a newbie, do you know if you are writing a blog that is used for a website? What does it become then?

Mike Clough in his post of June 28, 2010 ( http://bestbizpractices.org/2010/06/28/is-your-blog-really-a-blog/) clarified the question by saying, “When a blog is used for website functions, it loses its value as a blog and in fact becomes just another website.”

Topics: Using Different Media, Small business, information, Web content, blog, website, Facebook, Search Engine Optimization, Social Media, Marketing Principles, LinkedIn, Blogging

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What is the ultimate purpose of social media? You want to get good solid leads that will convert into customers. Basically, social media tells you how your customers are getting interested in you and your company.

You use social media as a business process, which means that you develop a process in writing that you follow and test regularly to hone it. The sales department and the marketing department, as two very different entities, need to sit down together and discuss what criteria a lead must meet before being passed from marketing to sales. Furthermore, marketing needs to follow-up after the lead is passed on in order to find out if the sale occurred. Also in order to keep the customer for life, the marketing department needs to stay in touch with the client for future sales.

Topics: marketing, Using Different Media, Marketing and Advertising, Email lists, Sales, leads, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Business, Twitter