Guest author Ivan Serrano: Since its inception in 2011, Google Plus has remained a mysterious social media network to the vast majority of the public. While it boasts around 200 million active users, many companies and marketers still are wary to jump on bandwagon. They view it as just another social networking site while missing the concept of using Google Plus for inbound marketing. Businesses that understand how to use Google Plus also know that it is an exceptional tool for business to business marketing.