BroadVision Marketing Blog

Uncover the mysteries of search engine indexing and its impact on website ranking. Gain insights on how to boost your site's search engine visibility.

Topics: Google Search, Search Engine Optimization, Content Marketing Strategy

Visitors to websites have grown more sophisticated in their expectations and are accustomed to finding what they need online, so quality content is critical.

And, while the New Year traditional means looking ahead, improving your website's value can mean looking back at what still matters moving forward.

Topics: Google Search, website traffic, Blogging, page rankings, increase website traffic, authority content

Content is the primary key to successful digital marketing. But if it's not helpful content, it isn't helping your search engine rankings.

Written content, whether webpage copy or business blog articles, are critical content elements that can provide what Google has termed "helpful content." And Google is now ranking search results accordingly.

Topics: business blogs, Google Search, SEO, Search Engine Optimization, content creation, blogging strategy

Even if you’re not a marketer, you’ve heard how important it is to have a mobile-friendly website. Now Google is making changes to make mobile-friendly a priority. Are you prepared?

 

Topics: Google Search, mobile search, SEO strategy, best seo practices, mobile-friendly design

Many marketers using inbound marketing still feel there is no place for Pay-per-Click (PPC) in their strategy. But could that be a bit short-sighted?

 

Topics: Google Search, online marketing strategy, inbound marketing, pay-per-click, search enging marketing, PPC

The purists in the marketing world would say that Pay-Per-Click (PPC) and Inbound Marketing are mutually exclusive. Yet, together, they make a powerful marketing strategy.

We are huge proponents of inbound marketing and high value content as a basis for an effective marketing strategy. And we're not alone. Increasingly, year after year, more and more marketers and brands are turning to various forms of content marketing tactics that are incorporated in an inbound approach. 

Topics: Advertising, Google Search, content marketing, Advertising and Marketing, Landing pages, inbound marketing, PPC

A prize for marketers and business owners, featured snippets - or rich snippets - as they are also known, can drive more search traffic to your site. But how do you make that happen?

Everyone engaged in improving their organic search results wants to be found on the first page. And one of the neat aspects of Google that can make that happen is what is known as featured snippets. 

Topics: Google Search, content development, Search Engine Optimization, mobile search, best seo practices, rich snippets, featured snippets

There are hundreds of factors that determine how well your website ranks in search results. But there are five factors that matter most for local SEO.

All SEO is not created equal. What works just fine for national or international brands does not always apply to a local brick-and-mortar business. And what worked with SEO in, say, 2010, doesn't necessarily apply in 2017. Consequently, the challenge for small business owners or their marketing managers is in keeping up with what matters in local SEO today.

Topics: Google Search, backlinks, inbound marketing, SEO, Search Engine Optimization, local SEO

Word of mouth, referrals, and great testimonials have always been a critical part of marketing a business. Now, with the rise of review sites and mobile technology, they are even more important.

2017 may well be the year of testimonials and reviews in local SEO. Survey after survey continues to show that people look for and read reviews. 

Topics: Google Search, SEO services, testimonials, page rankings, reviews, SERP, local SEO

Setting up and maintaining Local SEO best practices is not difficult. But neither is making these seven deadly mistakes.

Local SEO has become a critical search engine marketing strategy in recent years. For example, the use of the search phrase “Near me” has increased thirty-four times since 2011, and it’s doubled in the last year alone.

Topics: Google Search, SEO, Search Engine Optimization, organic keyword search, mobile search, local SEO