BroadVision Marketing Blog

Even if you’re not a marketer, you’ve heard how important it is to have a mobile-friendly website. Now Google is making changes to make mobile-friendly a priority. Are you prepared?

 

Topics: Google Search, mobile search, SEO strategy, best seo practices, mobile-friendly design

Many marketers using inbound marketing still feel there is no place for Pay-per-Click (PPC) in their strategy. But could that be a bit short-sighted?

 

Topics: Google Search, online marketing strategy, inbound marketing, pay-per-click, search enging marketing, PPC

The purists in the marketing world would say that Pay-Per-Click (PPC) and Inbound Marketing are mutually exclusive. Yet, together, they make a powerful marketing strategy.

We are huge proponents of inbound marketing and high value content as a basis for an effective marketing strategy. And we're not alone. Increasingly, year after year, more and more marketers and brands are turning to various forms of content marketing tactics that are incorporated in an inbound approach. 

Topics: Advertising, Google Search, content marketing, Advertising and Marketing, Landing pages, inbound marketing, PPC

A prize for marketers and business owners, featured snippets - or rich snippets - as they are also known, can drive more search traffic to your site. But how do you make that happen?

Everyone engaged in improving their organic search results wants to be found on the first page. And one of the neat aspects of Google that can make that happen is what is known as featured snippets. 

Topics: Google Search, content development, Search Engine Optimization, mobile search, best seo practices, rich snippets, featured snippets

There are hundreds of factors that determine how well your website ranks in search results. But there are five factors that matter most for local SEO.

All SEO is not created equal. What works just fine for national or international brands does not always apply to a local brick-and-mortar business. And what worked with SEO in, say, 2010, doesn't necessarily apply in 2017. Consequently, the challenge for small business owners or their marketing managers is in keeping up with what matters in local SEO today.

Topics: Google Search, backlinks, inbound marketing, SEO, Search Engine Optimization, local SEO

Word of mouth, referrals, and great testimonials have always been a critical part of marketing a business. Now, with the rise of review sites and mobile technology, they are even more important.

2017 may well be the year of testimonials and reviews in local SEO. Survey after survey continues to show that people look for and read reviews. 

Topics: Google Search, SEO services, testimonials, page rankings, reviews, SERP, local SEO

Setting up and maintaining Local SEO best practices is not difficult. But neither is making these seven deadly mistakes.

Local SEO has become a critical search engine marketing strategy in recent years. For example, the use of the search phrase “Near me” has increased thirty-four times since 2011, and it’s doubled in the last year alone.

Topics: Google Search, SEO, Search Engine Optimization, organic keyword search, mobile search, local SEO

More and more searchers (especially on mobile devices) are looking for local businesses. Local SEO can help your business stand out and be seen.

Topics: Google Search, local internet marketing, SEO, content creation, mobile search, local SEO

If you owe taxes, April 15 is a dreaded deadline. But many business owners might be unaware that another deadline is looming that can also have a detrimental impact on their bottom line. 

Topics: Google Search, website traffic, mobile search

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Now that you have decided to write a blog for your business, you go on line and ask Google to do a general search on your product. What’s this? There are millions of blogs on the internet and it looks like millions about your product. One look at the competition and you are tempted to head for the hills.

But don’t do that. You can compete if you spend the time to create informative blog posts. This is not just a business whim, but a strategic point of your marketing campaign. If you want to be successful, you have only to take the time and effort to write content about your product. Before you start you might want to spend time answering some questions that will help you develop your strategy and actually help you write.

Topics: marketing, Using Different Media, Marketing and Advertising, Google, Google Search, Customer, readers, social media strategy, product, informative posts, brand awareness, blog, clients, Search Engine Optimization, Social Media, Marketing Principles, Business, Branding, Blogging