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BroadVision Marketing Blog

What's In Your Headline Swipe File?

Posted by Jaco Grobbelaar on Tue, Aug 16, 2011 @ 09:44 PM

By Guest Blogger Ann Mullen  I still remember the first time I came upon the term swipe file. It seems like it was just yesterday. Wait, it was just yesterday.
For the sake of those of us who weren’t around the last time the term was used, which was in 2009, Wikipedia defines a swipe files as “a collection of tested and proven advertising and sales letters. Keeping a swipe file (templates) is a common practice used by advertising copywriters and creative directors as a ready reference of ideas for projects….Swipe files are a great jumping-off point for anybody who needs to come up with lots of ideas.

Swipe files are also commonly used by Internet Marketers who need to gather a lot of resources not only about products but also about marketing methods and strategies.”

A lot of times the swipe file is for various headlines.

Still confused? Here is an example of a swipe file headline: 10 Exercise Tips to Use Without Moving a Muscle. The main swipe part is the idea: (Some Number) of Tips to Do (Something). In other words it’s the old Snake Oil Routine.

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Topics: marketing, Marketing and Advertising, Wikipedia, Headlines, Headline, Swipe file, Snake oil, Social Media, Business, Blogging

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