For business owners or managers, marketing terms can be confusing. But knowing the distinction between a website's homepage and a landing page is critical.
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Topics: landing page, website traffic, inbound marketing, SEO, homepage
If you are a local business you want to be found online. And a local SEO strategy is essential. But getting visitors to stay on your site can be a challenge.
There are a number of statistics of how long the average visitor stays on a website before clicking away. A good estimate is about 15 seconds. The tragedy for many local businesses is that, while they may be quite successful in driving traffic to their site, they fail to keep visitors there long enough to interact or engage with them.
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Topics: website traffic, homepage, user experience, website design, local seo marketing, affordable local seo
Getting found on the Internet is an obvious goal. And using local SEO strategies is key. But getting visitors to hang around once they find you is priceless.
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Topics: CTA, call-to-action, website traffic, local internet marketing, website, homepage, local SEO
It's a new year and odds are you're considering a complete website redesign. This could be a great idea especially if you are looking to generate more leads from your website. An effective website is critical to a good inbound marketing plan. And, according to the experts, it's a good idea to start with your homepage.
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Topics: website traffic, inbound marketing, Marketing Plan, infographic, homepage
According to data from Tony Haile of Chartbeat,you have 15 seconds to capture the attention of your website visitors. And what's worse, his data indicates that on average 55% of people who click onto a site spent fewer than 15 seconds actively on a page. If they happened upon an article page, a blog page perhaps, then the percentage was a bit better, over 65% of visitors stayed longer.
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Topics: website traffic, website, internet, infographic, homepage