Every business needs new customers. There's an old saying that if you got no business, you don't have a business. And one of the best ways of attracting that "business" is through an inbound marketing campaign.
An inbound marketing campaign is a concentrated effort to attract leads and customers who are interested in a particular topic, or have a specific need. It is not a “sales” campaign, certainly not in the traditional sense, but the long term result is to get more sales.
Creating a sustainable inbound marketing campaign necessitates knowing how to use a marketing automation strategy. Why you ask? Well, a successful inbound marketing campaign usually results in a rather dramatic increase in visitors to your website and without marketing automation it will be dificult to: