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BroadVision Marketing Blog

A Winning Business Blogging Strategy

Posted by Jaco Grobbelaar on Fri, Jun 21, 2024 @ 04:45 PM

[This article first appeared here in August 2020 and has been updated and revised for 2024.]

Let's just say it right at the start: Blogging can be a powerful marketing tactic.

However, the truth is far more than that because business blogging is far more than a tactic. It's actually a strategic communication channel for your brand.

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Topics: inbound marketing strategy, Business Blogging, online marketing strategy, local internet marketing, blogging strategy

5 Email Types You Can Use With Inbound Marketing

Posted by Jaco Grobbelaar on Thu, Apr 18, 2024 @ 04:05 PM

[This article was first published in October 2017 and has been updated, enlarged, and revised.]

Having a great email marketing campaign is essential for successful inbound marketing. But you are not limited to only one type of email. 

The world of email is full of different varieties. Depending on the purpose and the intent, emails can take on any number of formats and types. 

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Topics: inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing, email marketing strategy

Engage Your Leads With A Compelling Call-To-Action

Posted by Jaco Grobbelaar on Tue, Jan 23, 2024 @ 05:00 AM

[This article was first published here in November 2017 and has been revised and updated.]

It's not enough to simply publish great content or have lead magnets. You want your leads, prospects and customers to take action! So how do you do that?

While inbound marketing and traditional, outbound marketing differ significantly, they do share some tactics. In addition to knowing you audience and leveraging the optimum channels, inbound and outbound marketing have one other thing in common: a call-to-action.

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Topics: Advertising, outbound marketing, CTA, call-to-action, inbound marketing strategy, Landing pages, lead magnet

7 Tips To More Effective Emails For Your Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Mon, Aug 28, 2023 @ 05:00 AM

[This article first appeared here in October 2017 and has been updated and revised for 2023]

Effective emails can give a power boost to your inbound marketing strategy. But only if they are well crafted and on target. 

Great email marketing campaigns can give your inbound efforts "superpowers" and it is a demonstrable fact. But what makes one email more effective than a competing email in a recipient's inbox?

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Topics: email, CTA, call-to-action, inbound marketing strategy, Email lists, ebooks, email marketing, newsletter, email marketing strategy

Video Powers Website Traffic For Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Jul 19, 2023 @ 05:00 AM

 

It's not an overstatement to stay that video is probably the most powerful medium on the Internet today. And short-form video on your can supercharge your traffic.

However, like any other marketing tactic a, short-form video by itself does not constitute a marketing strategy. It is merely a component of a strategy. But, that being said, it can be a powerful component for driving traffic to your site.

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Topics: inbound marketing strategy, Videos, Video Marketing, video, marketing trends, native video, driving traffic, increase website traffic, short form video

Want Customers? Inbound Marketing Strategy Works.

Posted by Jaco Grobbelaar on Wed, Jun 28, 2023 @ 05:00 AM

[This article was originally published in September 2020 and has been expanded and revised.]

 

If you've been in business for any length of time you know there's several types of marketing approaches - including inbound marketing strategy.

The question is how can you know what is the best marketing strategy to use?

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Topics: inbound marketing strategy, inbound marketing, inbound marketing agency, local inbound marketing, SEO, content creation, local SEO

5 Steps For Creating A Powerful Inbound Marketing Blog

Posted by Jaco Grobbelaar on Fri, Apr 28, 2023 @ 10:28 AM

 

Blogs have been around for almost 30 years and the first business blogs started in the early 2000s. And today they serve as critical components of inbound marketing strategies.

Some blogs exist to provide a forum for a business owner while others are published with the primary goal of driving traffic to the website. In other words, as an inbound marketing tactic.

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Topics: business blogs, inbound marketing strategy, Corporate blog, Business Blogging, blogging strategy, blog post tips, inbound marketing blog

Is Inbound Marketing Right For Your Business?

Posted by Jaco Grobbelaar on Tue, Apr 18, 2023 @ 05:00 AM

[This article was first published in October 2020 and has been updated and expanded.]

A question we often hear is whether an inbound marketing strategy can work for every business model? In other words, are some businesses better served by more traditional marketing?

The truth is that almost any type of business can successfully make use of inbound content marketing. The key is in knowing your audience and demonstrating authority and expertise in your content. 

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Topics: inbound marketing strategy, content marketing, online marketing strategy, inbound marketing, inbound marketing agency, local internet marketing, inbound content marketing

Efficient Marketing: Outsourcing Lead Generation

Posted by Jaco Grobbelaar on Mon, Mar 27, 2023 @ 05:00 AM

[This article first appeared here in May 2016 and has been updated and expanded.]

Businesses that thrive are efficient and focus on what they do best, and this often means outsourcing certain functions, such as inbound lead generation.

But this approach can be a challenge for smaller companies and start ups.

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Topics: inbound marketing strategy, agencies, lead generation strategy, marketing help, Marketing strategy, lead generation, outsourcing, inbound lead generation

7 Benefits Of Outsourced Lead Generation Marketing

Posted by Jaco Grobbelaar on Tue, Feb 21, 2023 @ 05:00 AM

 

[This article was published in May 2017 and has been updated and revised.]

If you run a small business you don't have time to do everything. And even if you have a larger organization, it isn't efficient to do everything.

Which is why outsourcing critical functions can be strategically beneficial. And that includes your inbound lead generation efforts.

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Topics: inbound marketing strategy, lead generation strategy, inbound marketing agency, affordable internet marketing, lead generation, outsourcing, inbound lead generation

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