BroadVision Marketing Blog

 

[This article was originally published in July 2017 and has been updated and revised.]

If you are marketing your business, you are very likely engaged in local SEO basics and maybe even local inbound marketing. But do you have a local SEO strategy and plan?

The truth is that far too many businesses - small and large - are not approaching inbound marketing with any real documented structure. And their local SEO efforts are largely fragmented and inconsistent.

Topics: inbound marketing strategy, local inbound marketing, Marketing Plan, affordable internet marketing, local SEO, SEO strategy, affordable local seo, local seo basics

 

[This article was published in May 2017 and has been updated and revised.]

If you run a small business you don't have time to do everything. And even if you have a larger organization, it isn't efficient to do everything.

Which is why outsourcing critical functions can be strategically beneficial. And that includes your inbound lead generation efforts.

Topics: inbound marketing strategy, lead generation strategy, inbound marketing agency, affordable internet marketing, lead generation, outsourcing, inbound lead generation

 

For marketers and business owners or managers who function as marketers for their businesses, social media for inbound marketing can be a bit of a mystery.

Between the sheer number of potential platforms one can be on to the wide variety of formats that can be utilized on them, effective and optimal use of social media is challenging.

Topics: social media strategy, inbound marketing strategy, inbound marketing tips, inbound social media marketing, inbound marketing agency, social media marketing

 

We think we are not paying attention as advertisements bombard us throughout the day and night. Our mind wanders, we go to the kitchen or we channel surf. But while we are supposedly not listening, most of the time we are being subjected to ads that are not telling "the truth and nothing but the truth". They hedge a little. We can learn to listen to the claims and see the flaws.

I need to remind you that legally the advertisers can get away with this because of the language of the claim. So in order to find the flaws we are going to examine the language and look at the logic that keeps the ad on the air.

Topics: email, CTA, call-to-action, inbound marketing strategy, Email lists, Advertising mail, ebooks, email marketing, newsletter, email marketing strategy

[This article was first published in October 2020 and has been updated and expanded.]

A question we often hear is whether an inbound marketing strategy can work for every business model? In other words, are some businesses better served by more traditional marketing?

The truth is that almost any type of business can successfully make use of inbound content marketing. The key is in knowing your audience and demonstrating authority and expertise in your content. 

Topics: inbound marketing strategy, content marketing, online marketing strategy, inbound marketing, inbound marketing agency, local internet marketing, inbound content marketing

 

While that may seem to be a bit of an odd construct, it really does make sense. That's because content without a content strategy is ineffective at best.

One of the major failings of any content marketing effort is the lack of a cohesive strategy.

Topics: inbound marketing strategy, content marketing, content development, content creation, Content Marketing Strategy

 

While that may seem to be a bit of an odd construct, it really does make sense. That's because content without a content strategy is ineffective at best.

One of the major failings of any content marketing effort is the lack of a cohesive strategy.

Topics: inbound marketing strategy, content marketing, content development, content creation, Content Marketing Strategy

 

It is a bit ironic that a physical virus can affect the digital realm, but the impact of COVID-19 on marketing - and inbound marketing in particular - is real.

With the massive social and economic disruption brought about by the coronavirus and the various government responses to it, marketing strategies and emphasis have shifted. And this includes inbound marketing.

Topics: inbound marketing strategy, online marketing strategy, marketing strategies, inbound marketing local, local seo marketing, COVID-19

They say the more things change, the more they stay the same. And this is true in SEO and Inbound Marketing. Somewhat.

The question every marketer and small business owner must ask is, "What's changed and what has stayed the same?"

Topics: inbound marketing strategy, inbound marketing, SEO services, local SEO, SEO strategy

We always strive to ensure that our marketing efforts are effective and successful - and that our strategy is relevant and up-to-date. Therefore, in a world where marketing fads come and go it's fair to ask if content marketing is still a valid strategy?

 

Topics: inbound marketing strategy, content marketing, Content Marketing Strategy, digital marketing, marketing trends