BroadVision Marketing Blog

Below is a video brought to you compliments of BroadVision Marketing listing the reasons you should have a Facebook Fan Page for your business.  Why is that important? Facebook is one of the most well-liked online portals for businesses like yours. There are many businesses that have found Facebook to have the necessary tools for success. Fan pages give your product or service more exposure and are a fantastic way for you to build your business by reaching out to your target market and starting a relationship with them. You will find the script below the video.--Jaco

Landing pages are one of my favorite parts of a website. Know why? Your website is mostly static, meaning you don’t make changes on much of what is written there. Your blog should be alive, but it has to be found.

Landing pages, and there should be lots of them, are pages that your potential clients have chosen to land on and might choose to answer a call-to-action.

There is an interaction going on. When people interact with a landing page, they are telling you that they are interested in whatever the offer is. They might be enough interested to come back again and become an actual client.

We recently developed this video on Inbound marketing to explain why Inbound is more effective than Outbound marketing.  You will learn about the sales funnel and how you can turn an interested person into a customer through a two-pronged lead generation and lead nurturing campaign. Forget cold calls and expensive intrusive advertising and save money as well. Companies that focus on inbound marketing have a 62% lower cost-per-lead. To learn more, enjoy our video (the script is below if you'd prefer).

Inbound marketing is firmly established as "the better way" to attract clients and customers to your business.The strategy of using Inbound marketing is to make use of the many platforms available on the internet. So what is an Inbound Marketing Sales Quota? Watch below to find out and learn how well Inbound can work for you. If you don't have the time for a 2:50 minute video, we have the script below the video. 

Inbound marketing can be very complex, with mutliple channels to manage, social media strategies to implement, blogging and content creation, search emgine optimization (SEO) generating qualified leads, social media, and of course measurement of successes and failures. Your inbound marketing strategy should hinge on the 4 Pillars of Inbound Marketing.  It may seem confusing to many, so check out the infographic below as it will breakdown the process for you visually and alleviate some of the inbound marketing confusion. Our friends at IMPACT Branding & Design have put together this infographic that will help business owers and marketers pull together the channels of the inbound marketing methodology.

“Think outside the box,” says everyone. But if you are an inbound marketer, how do you apply this? After all, the computer, tablet or smart phone is your box. The trick is to figure out how to

 

As an internet marketer how do you create blogs, Facebook Fan Pages, and Tweets to target the specific market that you sell your product or service to? Connecting to these and thus to your potential clients is what marketers call inbound marketing. You could use demographics or psychographics as ways to connect more directly with the specific clients. The drawback of demographics is that it gives too narrow an amount of information. Psychographics comes with a price for the software. So how can a small business create the right target?

There is a third way to look at people that combines both demographics and psychographics and creates a bit wider group, but in ways that can be useful without being expensive. One of the names of this path is segment marketing or segmenting. In previous blogs we called it cohort marketing, but that is an unusual term.  Let’s just use segmenting instead.

Do you know that on average just over two billion searches are done per day on Google and that in 2010 46 percent of those searches were for information regarding products and services, according to SRI International Think Tank; October 2010? When it comes to your internet marketing strategy, how do you project your inbound marketing messages to reach your target market through all the messages on the internet?

Before you can reach them using inbound marketing techniques you need to investigate and select that target market.  In other words, how do you start identifying the people you want to become your customers? This big funnel, by the way, is the work of Social Steve Goldner from his Social Steve’s Blog. 

You have decided to add a blog as a marketing method. You’ve looked at questions that help you focus what you want to say. But throughout all the studying you have done, you are not really sure what you are using blogging to accomplish.

Many companies use social media to “connect” with their customer by talking about what their company has been doing lately, information about their products and service and awards they have received.  These companies have missed the boat.