BroadVision Marketing Blog

---

When it comes to search engine marketing there's no reason a business shouldn't engage in both SEO and PPC tactics for affordable Internet marketing. 

Internet marketing experts will often disagree as to which search-based tactic, or approach to use for boosting traffic to your site.

Topics: inbound marketing, SEO, Search Engine Optimization, affordable internet marketing, pay-per-click, search enging marketing, PPC

There are probably as many different approaches to marketing a small business as there are small business owners. Which is why marketing trends matter.

At BroadVision Marketing, we ascribe to an approach known as Inbound Marketing.

However, at the end of the day, marketing is simply whatever it is you do to get and keep your business in the thoughts and mind of your customers - and prospective customers.

Topics: Small business, inbound marketing, digital marketing, marketing trends, marketing predictions

There are hundreds of factors that determine how well your website ranks in search results. But there are five factors that matter most for local SEO.

All SEO is not created equal. What works just fine for national or international brands does not always apply to a local brick-and-mortar business. And what worked with SEO in, say, 2010, doesn't necessarily apply in 2017. Consequently, the challenge for small business owners or their marketing managers is in keeping up with what matters in local SEO today.

Topics: Google Search, backlinks, inbound marketing, SEO, Search Engine Optimization, local SEO

It's a new year and odds are you're considering a complete website redesign. This could be a great idea especially if you are looking to generate more leads from your website. An effective website is critical to a good inbound marketing plan. And, according to the experts, it's a good idea to start with your homepage. 

Topics: website traffic, inbound marketing, Marketing Plan, infographic, homepage

 

Made you look. I am stepping into the age-old debate on press releases where everyone wants to add his 2 cents. Last April 2012 in an article called 4 Ways to Rethink the Press Release,  Jonathan Rick said, “Every year, for the last ten years, someone has proclaimed that the press release is dying. While the rumors of its demise are exaggerated, they are not totally unfounded.”

Topics: business blogs, content marketing, Corporate blog, Business Blogging, inbound marketing, SEO, business blog, SERP, blogging strategy

They say the more things change, the more they stay the same. And this is true in SEO and Inbound Marketing. Somewhat.

The question every marketer and small business owner must ask is, "What's changed and what has stayed the same?"

Topics: inbound marketing strategy, inbound marketing, SEO services, local SEO, SEO strategy

When it comes to inbound marketing, content is said to be King. If that is true, then content distribution is the Royal Chariot! So what works best to get seen?

One of the often misguided bits of content marketing advice that get passed around is that if you simply create good content, you can drive traffic to your website. While it is true that creating good content is absolutely essential for content marketing, it is only the first part of the equation. 

Topics: content marketing, Guest Blogging, inbound marketing, Content Marketing Strategy, email marketing, content distribution, distribution channels

For business owners or managers, marketing terms can be confusing. But knowing the distinction between a website's homepage and a landing page is critical.

 

Topics: landing page, website traffic, inbound marketing, SEO, homepage

For most people, these two terms mean the same thing and are often used interchangeably. We speak of our strategy and describe our plan, and we're talking about one thing. However, it's critically important for a successful digital marketing effort to understand that a strategy is not a plan. So, what's the difference?

 

Topics: digital marketing objectives, inbound marketing, Marketing Plan, Marketing strategy, digital marketing

There is an old saying that goes, "Plan your work and work your plan." That's a truism and a clever phrase. But the deeper truth is that if you don't document your plan, it's not likely going to go well - if at all.

 

Topics: content marketing, inbound marketing, Marketing Plan, Marketing strategy, lead generation