According to data from Tony Haile of Chartbeat,you have 15 seconds to capture the attention of your website visitors. And what's worse, his data indicates that on average 55% of people who click onto a site spent fewer than 15 seconds actively on a page. If they happened upon an article page, a blog page perhaps, then the percentage was a bit better, over 65% of visitors stayed longer.
Do you remember when I wrote to you that people on the internet don't really visit your website? That article There are No Such Things as Internet Marketing Visitors stated--SEO Logic in their blog post Web Traffic 101 says:
It’s been a long time since I talked about basic inbound marketing for a new small business owner. All the articles you have read on this blog are tiny pieces of the broad topic of inbound marketing, but is easy to lose the forest for the trees. So for right now let’s do a satellite 3D map search and look at what inbound marketing is.
How do you create superpowerful infographics to launch your local inbound marketing campaign? It’s been a little while since I talked about infographics, which you know I have a fondness for. I also have a fondness for superpowers because I have discovered that as we get older, we develop new superpowers. When you put those infographics together with superpowers, you get something awesome.
Do you want to add your own infographics as a part of your content creation? I showed you some tools you could try in the article, "9 Inbound Marketing Infographics Tools." I spent a lot of time creating one of my own that I slipped into an article, but please don’t go looking for it. It was a sad little thing I created using Easel.ly. While I was looking for a platform I could understand I came upon the Hubspot package “How to Create Five Fabulous Infographics in PowerPoint.” When I saw that it used PowerPoint and seemed to call for things I couldn’t figure out, I passed it by. However, I wasn’t satisfied with my poor infographic skills. And then l I found a video by Sharon Sheldon on “How to Create Graphics Using Smart Art.” After watching this 11-minute long video, I used PowerPoint 2013 (instead of PowerPoint 2010 as Sharyn suggested) and made an infographic that pleased me, made of some content created a long time ago. That’s it below. Now that I am not as intimidated by PowerPoint, I am ready to use the Hubspot package next.