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BroadVision Marketing Blog

4 Mistakes To Avoid On Your Website Homepage

Posted by Jaco Grobbelaar on Tue, Nov 18, 2014 @ 02:55 PM

According to data from Tony Haile of Chartbeat,you have 15 seconds to capture the attention of your website visitors. And what's worse, his data indicates that on average 55% of people who click onto a site spent fewer than 15 seconds actively on a page. If they happened upon an article page, a blog page perhaps, then the percentage was a bit better, over 65% of visitors stayed longer. 

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Topics: website traffic, website, internet, infographic, homepage

7 Local Inbound Marketing Tips: How to Entice Organic Visitors

Posted by Jaco Grobbelaar on Mon, Jan 06, 2014 @ 07:59 AM

Do you remember learning about snake oil salesmen? They went from town to town with a suitcase of some kind of toxic substance that they claimed could do everything from cure insomnia to correcting hernias. "Get your bottle of Super Duper Elixar of Snake Oil and watch your organic search traffic boost to 2,500 real organic visitors for a mere $10."
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Topics: organic visitors, Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, internet, infographic

Local Inbound Marketing Question: Where in the World is the Internet?

Posted by Jaco Grobbelaar on Thu, Jan 02, 2014 @ 07:54 AM

Do you remember when I wrote to you that people on the internet don't really visit your website? That article There are No Such Things as Internet Marketing Visitors stated--SEO Logic in their blog post Web Traffic 101 says:

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Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, internet, infographic

3 Tips to Inbound Marketing Engagement, Conversion and Nurturance

Posted by Jaco Grobbelaar on Thu, Dec 19, 2013 @ 07:55 AM

It’s been a long time since I talked about basic inbound marketing for a new small business owner. All the articles you have read on this blog are tiny pieces of the broad topic of inbound marketing, but is easy to lose the forest for the trees. So for right now let’s do a satellite 3D map search and look at what inbound marketing is.

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Topics: Petaluma CA, inbound marketing, inbound marketing agency, local internet marketing, local inbound marketing, content creation, infographic

[Infographic] Local Inbound Marketing Advice: Infographic Superpowers

Posted by Jaco Grobbelaar on Thu, Dec 12, 2013 @ 07:55 AM

How do you create superpowerful infographics to launch your local inbound marketing campaign? It’s been a little while since I talked about infographics, which you know I have a fondness for.  I also have a fondness for superpowers because I have discovered that as we get older, we develop new superpowers. When you put those infographics together with superpowers, you get something awesome.

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Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, content creation, infographic, infographics

Content Creation: Video With More on Creating Infographics

Posted by Jaco Grobbelaar on Thu, Jul 18, 2013 @ 07:55 AM

Do you want to add your own infographics as a part of your content creation? I showed you some tools you could try in the article, "9 Inbound Marketing Infographics Tools." I spent a lot of time creating one of my own that I slipped into an article, but please don’t go looking for it. It was a sad little thing I created using Easel.ly. While I was looking for a platform I could understand I came upon the Hubspot package “How to Create Five Fabulous Infographics in PowerPoint.”  When I saw that it used PowerPoint and seemed to call for things I couldn’t figure out, I passed it by. However, I wasn’t satisfied with my poor infographic skills. And then l I found a video by Sharon Sheldon on  “How to Create Graphics Using Smart Art.” After watching this 11-minute long video, I used PowerPoint 2013 (instead of PowerPoint 2010 as Sharyn suggested) and made an infographic that pleased me, made of some content created a long time ago. That’s it below. Now that I am not as intimidated by PowerPoint, I am ready to use the Hubspot package next.

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Topics: powerpoint, Petaluma CA, inbound marketing agency, content creation, infographic

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