BroadVision Marketing Blog

So you've determined that blogging for business is a great way to generate leads and communicate your brand story. Good for you! But you've also probably determined that just putting out an occasional post now and again is less than effective.

Topics: business blogs, inbound marketing strategy, Business Blogging, infographic

One of the perennial truths about inbound, or content, marketing is that it is never static. Tools come and go, tactics change and evolve, and strategies shift and refine. This is just as true for the B2B marketing space as it is for consumer-focused marketing efforts. 

Topics: business blogs, content marketing, inbound marketing, social media marketing, infographic

According to data from Tony Haile of Chartbeat,you have 15 seconds to capture the attention of your website visitors. And what's worse, his data indicates that on average 55% of people who click onto a site spent fewer than 15 seconds actively on a page. If they happened upon an article page, a blog page perhaps, then the percentage was a bit better, over 65% of visitors stayed longer. 

Topics: website traffic, website, internet, infographic, homepage

Do you remember learning about snake oil salesmen? They went from town to town with a suitcase of some kind of toxic substance that they claimed could do everything from cure insomnia to correcting hernias. "Get your bottle of Super Duper Elixar of Snake Oil and watch your organic search traffic boost to 2,500 real organic visitors for a mere $10."

Topics: organic visitors, Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, internet, infographic

Do you remember when I wrote to you that people on the internet don't really visit your website? That article There are No Such Things as Internet Marketing Visitors stated--SEO Logic in their blog post Web Traffic 101 says:

Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, internet, infographic

How do you create superpowerful infographics to launch your local inbound marketing campaign? It’s been a little while since I talked about infographics, which you know I have a fondness for.  I also have a fondness for superpowers because I have discovered that as we get older, we develop new superpowers. When you put those infographics together with superpowers, you get something awesome.

Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, content creation, infographic, infographics

Do you want to add your own infographics as a part of your content creation? I showed you some tools you could try in the article, "9 Inbound Marketing Infographics Tools." I spent a lot of time creating one of my own that I slipped into an article, but please don’t go looking for it. It was a sad little thing I created using Easel.ly. While I was looking for a platform I could understand I came upon the Hubspot package “How to Create Five Fabulous Infographics in PowerPoint.”  When I saw that it used PowerPoint and seemed to call for things I couldn’t figure out, I passed it by. However, I wasn’t satisfied with my poor infographic skills. And then l I found a video by Sharon Sheldon on  “How to Create Graphics Using Smart Art.” After watching this 11-minute long video, I used PowerPoint 2013 (instead of PowerPoint 2010 as Sharyn suggested) and made an infographic that pleased me, made of some content created a long time ago. That’s it below. Now that I am not as intimidated by PowerPoint, I am ready to use the Hubspot package next.

Topics: powerpoint, Petaluma CA, inbound marketing agency, content creation, infographic