Content marketing is a central facet of a well-planned inbound marketing strategy. Quality content, consistently fresh content, is absolutely critical to making that strategy work.
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Topics: content marketing, thought leadership, website traffic, information, conversion, Search Engine Optimization, Goal setting, Content Marketing Strategy
Not everyone who reads the blogs I've been writing is an expert yet. If you are a newbie, do you know if you are writing a blog that is used for a website? What does it become then?
Mike Clough in his post of June 28, 2010 ( http://bestbizpractices.org/2010/06/28/is-your-blog-really-a-blog/) clarified the question by saying, When a blog is used for website functions, it loses its value as a blog and in fact becomes just another website.
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Topics: Using Different Media, Small business, information, Web content, blog, website, Facebook, Search Engine Optimization, Social Media, Marketing Principles, LinkedIn, Blogging
You have decided to add a blog as a marketing method. Youve looked at questions that help you focus what you want to say. But throughout all the studying you have done, you are not really sure what you are using blogging to accomplish.
Many companies use social media to connect with their customer by talking about what their company has been doing lately, information about their products and service and awards they have received. These companies have missed the boat.
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Topics: marketing, Using Different Media, Marketing and Advertising, Customer, Company, information, Web content, blog, inbound marketing, Marketing Plan, Social Media, Marketing Principles, Business, Blogging