For business owners or managers, marketing terms can be confusing. But knowing the distinction between a website's homepage and a landing page is critical.
Posted by Jon Sooy on Wed, Apr 03, 2019 @ 01:27 PM
Topics: landing page, website traffic, inbound marketing, SEO, homepage
Topics: landing page, website traffic, attract customers, Opt in e-mail, lead magnet
Posted by Jaco Grobbelaar on Wed, Apr 27, 2016 @ 12:30 PM
Topics: landing page, CTA, inbound marketing strategy, Landing page optimization, business blog
Posted by Jaco Grobbelaar on Tue, Nov 11, 2014 @ 08:20 PM
What is a call-to-action (CTA) exactly? It is typically a virtual button or link that is placed on a website to take prospective customers to either a form to be filled out or a landing page. Once they have completed this action, the prospect becomes a lead.
Topics: landing page, CTA, call-to-action, inbound marketing strategy, content marketing
Posted by Jaco Grobbelaar on Mon, Jun 03, 2013 @ 07:54 AM
Landing pages are one of my favorite parts of a website. Know why? Your website is mostly static, meaning you don’t make changes on much of what is written there. Your blog should be alive, but it has to be found.
Landing pages, and there should be lots of them, are pages that your potential clients have chosen to land on and might choose to answer a call-to-action.
There is an interaction going on. When people interact with a landing page, they are telling you that they are interested in whatever the offer is. They might be enough interested to come back again and become an actual client.
Topics: landing page, inbound marketing, inbound marketing agency, BroadVision Marketing in Petaluma CA
Posted by Jaco Grobbelaa on Tue, Jan 24, 2012 @ 06:06 PM
Topics: marketing, Using Different Media, landing page, Conversion rate, Hubspot, Marketing Plan, Facebook, mobile marketing, Social Media, Marketing Principles, Business, social media marketing, Branding, Blogging, Twitter
Posted by Jaco Grobbelaa on Sun, Jan 22, 2012 @ 05:36 PM
Topics: marketing, Using Different Media, Marketing and Advertising, landing page, Customer, website, Facebook, Social Media, Marketing Principles, Business, Blogging
Topics: landing page, Hubspot, Facebook, Social Media, Marketing Principles, Marketing strategy
Topics: marketing, Marketing and Advertising, landing page, Google, Conversion rate, Landing page optimization, Optimization, Facebook, Social Media, Marketing Principles, Business
Topics: marketing, Marketing and Advertising, landing page, Conversion rate, Landing page optimization, Optimization (mathematics), Marketing Plan, internet marketing, Social Media, Marketing Principles, Business