For business owners or managers, marketing terms can be confusing. But knowing the distinction between a website's homepage and a landing page is critical.
What is a call-to-action (CTA) exactly? It is typically a virtual button or link that is placed on a website to take prospective customers to either a form to be filled out or a landing page. Once they have completed this action, the prospect becomes a lead.
Landing pages are one of my favorite parts of a website. Know why? Your website is mostly static, meaning you don’t make changes on much of what is written there. Your blog should be alive, but it has to be found.
Landing pages, and there should be lots of them, are pages that your potential clients have chosen to land on and might choose to answer a call-to-action.
There is an interaction going on. When people interact with a landing page, they are telling you that they are interested in whatever the offer is. They might be enough interested to come back again and become an actual client.
Topics: marketing, Using Different Media, landing page, Conversion rate, Hubspot, Marketing Plan, Facebook, mobile marketing, Social Media, Marketing Principles, Business, social media marketing, Branding, Blogging, Twitter
Topics: marketing, Marketing and Advertising, landing page, Conversion rate, Landing page optimization, Optimization (mathematics), Marketing Plan, internet marketing, Social Media, Marketing Principles, Business