BroadVision Marketing Blog

Everyone marketing online seems to have landing pages and it's a proven tactic for online marketing strategies. But how can you compete and still get conversions?

There is a rising tide of online "noise" and marketing clutter that every business has to confront and break through in order to be seen and heard.

Topics: CTA, call-to-action, Landing page optimization, Optimization, Landing pages, Mobile device, responsive design, mobile-friendly design

You might pay for clicks, rely solely on SEO, or use a combination of tactics to drive traffic to your site. But if your landing pages aren't enticing, engaging, and compelling, visitors aren't staying.

 

Topics: website traffic, Landing page optimization, Landing pages, inbound marketing, content development, website design

Most business owners focus on the home page of their website and understandably so. But there is another page that is the next most visited on your site.

For some websites, such as e-commerce sites, there may not be a perceived need to have an "About Us" page, but even these businesses can benefit from these ubiquitous yet overlooked pages. In fact, according to Neil Patel in a post he published at HubSpot, 

Topics: Optimization, Landing pages, web marketing tips, website, company page, about page

Your business deserves the best marketing strategy you can afford. We say inbound marketing is the best approach for your money. Here’s why.

Outbound strategies, often in the form of paid advertising, still has influence. Whether it is television or radio ads, direct mail, or print ads, the medium is still alive and doing… okay.  But, according to the Harvard Business Review, it works less than ten percent of the time.

Topics: outbound marketing, inbound marketing strategy, Landing pages, SEO, Blogging, content creation

Everyone agrees that the primary purpose of your website is to attract, inform and engage visitors. But everyone does not agree on the best ways to make that happen.

 

Topics: website traffic, Landing page optimization, Landing pages, inbound marketing local, local SEO, SEO strategy

There are a number of critical elements that make up effective local SEO. But one of the most important is your landing page.

There are many ways to increase your web traffic using an inbound marketing strategy and local SEO, but one of the best is providing offers for prospects that bring them to a landing page. But just having a landing page is not all there is to the process.

In fact, your landing page needs to be optimized in order to maximize your actual conversions.

Breaking Down the Local Landing Page

While there are a number of approaches to crafting a killer landing page, it turns out there are some specific practices you should follow to to increase your potential for driving web traffic to your site.

The last thing you want to happen to a visitor to your landing page is confusion. Your landing page should be compelling, clean and designed to bring your visitor along a simple path.

The marketing firm, Nifty, did a recent study having gathered data from the top ranking websites in five industries (Legal, Storage Units, Dentistry, Pest Control, Construction), in the 50 largest metropolitan areas in the United States. And a number of smaller ones just to mix it up.

Their goal was to look at five different industries and see what they were all doing to get that coveted top spot in the local pack, among other things.

Topics: call-to-action, Landing page optimization, Landing pages, local inbound marketing, SEO, mobile search, local SEO

There are many ways to increase your web traffic and one of the best is through offers to prospects that bring them to a landing page. But just having a landing page - or 40 or more! - is not all there is to the process. Your landing page should be optimized, as well, in order to maximize your actual conversions.

Topics: website traffic, Landing page optimization, Optimization, Landing pages, white papers

In 2013 I first published this article. I'd like to know how far along you are with your 40+ landing pages? It's not easy to create of an item you want potential clients to click on your call-to-action. Getting the call-to-action written to attract a particular persona is not easy. Keeping track of those who offer their email to see what you are offering is not easy. For this reason I think that Hubspot software makes all these processes easier. So I ask you once again-How many landing pages are on your website?--Jaco

Landing pages are important pages of websites because a website is mostly static, without many changes per page. A blog should be alive, but it has to be found. Landing pages, and there should be lots of them, are pages that your potential clients have chosen to land on and might choose to answer a call-to-action.

Topics: attract customers, Advertising and Marketing, Landing pages

Earlier this year we published a post on Landing Pages Make Me an Offer 40+ where we discussed the importance of landing pages, and why it is a good idea to have lots of them.

Topics: Landing pages, Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing

Your landing pages are the places where a search engine decides to send your potential client to. How do you create landing pages that will get people to stick? How do you draw them into your sales funnel? You need to use the right SEO keywords, learn what works, and be willing to change what doesn't. I found these sights when I looked for a few thought leaders' articles on the web that might help you improve all your pages. Amazingly enough the first one I found was repeated on several blogs, but I think I found the original.

Topics: sales funnel, Landing pages, BroadVision Marketing in Petaluma CA, Inbound marketing agency in CA, SEO