BroadVision Marketing Blog

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What is your Facebook marketing strategy? Do you have one? You need a good strategy in order to make sure that you continue to grow and increase your page’s engagement activity.

When do you practice patience and when do you decide that you need to make some changes because you are not having the success you were expecting? Was your goal really realistic? Did you set a length of time that you were going to wait to get those good results?

Topics: Using Different Media, Google, YouTube, Fansite, Google Calendar, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Twitter, Marketing strategy

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Not everyone who reads the blogs I've been writing is an expert yet. If you are a newbie, do you know if you are writing a blog that is used for a website? What does it become then?

Mike Clough in his post of June 28, 2010 ( http://bestbizpractices.org/2010/06/28/is-your-blog-really-a-blog/) clarified the question by saying, “When a blog is used for website functions, it loses its value as a blog and in fact becomes just another website.”

Topics: Using Different Media, Small business, information, Web content, blog, website, Facebook, Search Engine Optimization, Social Media, Marketing Principles, LinkedIn, Blogging

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What is the ultimate purpose of social media? You want to get good solid leads that will convert into customers. Basically, social media tells you how your customers are getting interested in you and your company.

You use social media as a business process, which means that you develop a process in writing that you follow and test regularly to hone it. The sales department and the marketing department, as two very different entities, need to sit down together and discuss what criteria a lead must meet before being passed from marketing to sales. Furthermore, marketing needs to follow-up after the lead is passed on in order to find out if the sale occurred. Also in order to keep the customer for life, the marketing department needs to stay in touch with the client for future sales.

Topics: marketing, Using Different Media, Marketing and Advertising, Email lists, Sales, leads, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Business, Twitter

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A cook starts with a recipe. A tourist starts with a map. An architect starts with a plan. So why do many small business owners think they can run their business without a  marketing plan?

To many small business owners, marketing means advertising - which means big bucks. And yes, some sorts of advertising are costly, but marketing also includes lots of less costly ways to engage prospective customers. With some research, planning, preparation and execution, business owners can be successful with marketing without spending enormous amounts of their budget on advertising.

Do be sure and include some marketing in your budget, but it doesn’t need to be a high ticket item. A word of warning: as you look at what your competition is doing, remember that it might not work for you. Don’t copy them or customers might mistake you for them.

Here in brief are four main insights that can lead to marketing success:

Topics: marketing, Small business, YouTube, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Twitter