As any business owner knows, reviews are an essential part of any successful marketing campaign. With the rise of social media, reviews have become even more important for businesses looking to build credibility and trust with their customers. However, not all reviews are created equal.
Occasionally we hear from Ann Mullen, team member here at BroadVision Marketing, on her unique perspective concerning local inbound marketing. In this article she gives a local inbound marketing tip that considers all the different ways that a customer interacts with a business before becoming a customer. Ann reminds us that the last online place a person visits before buying a product or service is not the only place that person interacted with the business. Let's hear how Ann puts it.--Jaco