You know that as a business owner there are a number of marketing strategies you can implement. And you know that using the Internet and social media is a strategy that almost all businesses are pursuing. But
Can you define inbound marketing in 140 characters? Hubspot’s Corey Eridon asked for such definitions on Twitter in her article Inbound Marketing Defined in 140 Characters. My favorites were from Sam Mallikarjunan, Oliver Fedtke and The BostonChow. This article is going to look at local inbound marketing, local outbound marketing and how to convert your local outbound materials into inbound marketing campaigns.
Topics: local inbound marketing
You are always scanning the horizon of ideas seeking one that will lead your local inbound marketing strategy to new heights. I never want you to bounce away from my articles. So I, too, scan horizons and, guess what? I have discovered a local inbound marketing idea for you—cornerstone content creation. What in the world? In case you missed it, Google says that there are 28,700,000 results of “cornerstone content.” I am not so sure about that number, but I do know it’s not a secret.
Topics: local inbound marketing
I wrote an article about inbound marketing analysis and the Super Bowl last year that works just as well for this year's Super Bowl. It doesn't matter which side you placed bets on, the big winners were those brands that paid to be played during the half time. But this year there were some unexpected non-half-time players who scored big as well.
Looking for free Twitter analytics? Inbound marketing is not complete without a way to see if certain social platforms cannot be analyzed. I found an article that has 9 sites that don’t require a credit card before you can experiment with the tools. The article is Top 9 Twitter Analytic Tools for Free Twitter Analytics. I discovered as I read this article that while not any single one of these free tools supplies all the analytics a person needs to know, if you use them all like puzzle pieces, you will learn all the analytics you need to see how your Twitter social media campaign is doing.
Up until very recently I thought that content curation only meant one thing and then I learned that there was a second type. What is funny is that I have been aware of the other type, but didn’t know it by that name. You have been using it, too. And so have you, and you, and you.
Did you think that you could just use social media to launch contests, promotions and branding campaigns on Facebook, Twitter or Pinterest and people would flock to your site? Oh, Small Business Owner? You tried that? How did it work out for you? I have a hint for you about why it didn't work: There is a difference between Social Media and Social Sharing. But don't feel alone, plenty of local inbound marketing brands are in the same leaky boat because they don't know the secret I am about to share with you in order to activate viral sharing.
Do you remember when I wrote to you that people on the internet don't really visit your website? That article There are No Such Things as Internet Marketing Visitors stated--SEO Logic in their blog post Web Traffic 101 says:
We have been talking about SMART goals instead of making New Year’s Resolutions. So I thought we would take a look at New Year’s Resolutions for a light topic. As we draw closer to the end of the year, many of us begin to start scribbling down aspects of our daily lives that we would like to change. Some may want to lose weight. Others will want to exercise more. Others still will want to abdicate a bad habit. Collectively, these decisions are the annual New Year’s Resolutions and they have become as common as the singing of “Auld Lang Syne” at the stroke of midnight. Let's look at them in terms of SMART goals, with SMART being an acronym for Specific, Measurable, Attainable, Realistic and Timely.