BroadVision Marketing Blog

There are a number of critical elements that make up effective local SEO. But one of the most important is your landing page.

There are many ways to increase your web traffic using an inbound marketing strategy and local SEO, but one of the best is providing offers for prospects that bring them to a landing page. But just having a landing page is not all there is to the process.

In fact, your landing page needs to be optimized in order to maximize your actual conversions.

Breaking Down the Local Landing Page

While there are a number of approaches to crafting a killer landing page, it turns out there are some specific practices you should follow to to increase your potential for driving web traffic to your site.

The last thing you want to happen to a visitor to your landing page is confusion. Your landing page should be compelling, clean and designed to bring your visitor along a simple path.

The marketing firm, Nifty, did a recent study having gathered data from the top ranking websites in five industries (Legal, Storage Units, Dentistry, Pest Control, Construction), in the 50 largest metropolitan areas in the United States. And a number of smaller ones just to mix it up.

Their goal was to look at five different industries and see what they were all doing to get that coveted top spot in the local pack, among other things.

Topics: call-to-action, Landing page optimization, Landing pages, local inbound marketing, SEO, mobile search, local SEO

People are looking for your business. They may not know that when they search online, but great local SEO will bring them to your website.

Topics: website traffic, local internet marketing, local inbound marketing, affordable SEO, local SEO

Almost every business with a website wants to be found. And if you're a local business, local SEO is the key.

The challenge for many small businesses is in knowing what to do to optimize their sites for local search. While it can be best to outsource this task to a local professional agency or firm such as BroadVision Marketing, there are some DIY steps that an owner can take.

Topics: local internet marketing, local inbound marketing, Social Media, Blogging, affordable SEO, local SEO

If you are responsible for the marketing efforts of your company then you already know that the game keeps changing. Inbound marketing practices keep evolving and it takes keen insight to navigate the future. If only we could see that future!

Topics: inbound marketing, local inbound marketing, mobile marketing, Social Media, infographic

You know that as a business owner there are a number of marketing strategies you can implement. And you know that using the Internet and social media is a strategy that almost all businesses are pursuing. But 

Topics: local inbound marketing, Marketing Plan, social media marketing

Can you define inbound marketing in 140 characters? Hubspot’s Corey Eridon asked for such definitions on Twitter in her article Inbound Marketing Defined in 140 Characters. My favorites were from Sam Mallikarjunan, Oliver Fedtke and The BostonChow. This article is going to look at local inbound marketing, local outbound marketing and how to convert your local outbound materials into inbound marketing campaigns.

Topics: local inbound marketing

You are always scanning the horizon of ideas seeking one that will lead your local inbound marketing strategy to new heights. I never want you to bounce away from my articles. So I, too, scan horizons and, guess what? I have discovered a local inbound marketing idea for you—cornerstone content creation. What in the world? In case you missed it, Google says that there are 28,700,000 results of “cornerstone content.” I am not so sure about that number, but I do know it’s not a secret.

Topics: local inbound marketing

I wrote an article about inbound marketing analysis and the Super Bowl last year that works just as well for this year's Super Bowl. It doesn't matter which side you placed bets on, the big winners were those brands that paid to be played during the half time. But this year there were some unexpected non-half-time players who scored big as well.

Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, media sharing, Social Media, internet

Looking for free Twitter analytics? Inbound marketing is not complete without a way to see if certain social platforms cannot be analyzed. I found an article that has 9 sites that don’t require a credit card before you can experiment with the tools. The article is Top 9 Twitter Analytic Tools for Free Twitter Analytics. I discovered as I read this article that while not any single one of these free tools supplies all the analytics a person needs to know, if you use them all like puzzle pieces, you will learn all the analytics you need to see how your Twitter social media campaign is doing.

Topics: Petaluma CA, local inbound marketing, Twitter Analytics, agency, Twitter analytics tools, Twitter hashtag analytics, twitter campaign, twitter follower analytics

Up until very recently I thought that content curation only meant one thing and then I learned that there was a second type. What is funny is that I have been aware of the other type, but didn’t know it by that name. You have been using it, too. And so have you, and you, and you.

Topics: local internet marketing, local inbound marketing, media sharing, content curation, blog post ideas