BroadVision Marketing Blog

 

[This article was originally published in July 2017 and has been updated and revised.]

If you are marketing your business, you are very likely engaged in local SEO basics and maybe even local inbound marketing. But do you have a local SEO strategy and plan?

The truth is that far too many businesses - small and large - are not approaching inbound marketing with any real documented structure. And their local SEO efforts are largely fragmented and inconsistent.

Topics: inbound marketing strategy, local inbound marketing, Marketing Plan, affordable internet marketing, local SEO, SEO strategy, affordable local seo, local seo basics

As any business owner knows, reviews are an essential part of any successful marketing campaign. With the rise of social media, reviews have become even more important for businesses looking to build credibility and trust with their customers. However, not all reviews are created equal. 

Topics: local inbound marketing tip, reviews, local SEO, Customer Reviews

 

[This article was originally published in March 2021 and has been expanded and updated.]

Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary SEO tactic for driving traffic to your site. 

The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic. 

Topics: local inbound marketing strategy, Business Blogging, local SEO, blogging strategy, blog post optimization

Search Engine Optimization - it’s a phrase that strikes both fear and excitement into the hearts of small business owners everywhere. On one hand, it has the power to make or break your website's ranking on Google and other search engines. On the other, it’s a complex and ever-changing world that can be both exciting and difficult to keep up with. 

Topics: SEO, affordable SEO, local SEO, SEO strategy, on page SEO

 

The world of SEO is both broad and deep. Like a flowing body of water, it is also changing constantly. And it is hard for business owners and marketing managers to stay afloat.

The reality is that comprehensive SEO management is a full-time occupation, but there are still actions you can take on your own to improve your website's search engine optimization.

Topics: off page seo, affordable SEO, local SEO, SEO strategy, best seo practices, on page SEO

They say the more things change, the more they stay the same. And this is true in SEO and Inbound Marketing. Somewhat.

The question every marketer and small business owner must ask is, "What's changed and what has stayed the same?"

Topics: inbound marketing strategy, inbound marketing, SEO services, local SEO, SEO strategy

Social media has become a given for any brand's marketing efforts. And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.

 

Topics: content marketing, inbound social media marketing, social media marketing, local SEO, content distribution

Being on the Internet and hoping your site will be found is a losing proposition. If you're a local business you must have local SEO. And that means having great content.

 

Topics: content marketing, content creation, Content Marketing Strategy, local SEO, local seo marketing

Whether it's simply your home page, or a series of specialized destination pages, having effective landing pages is one of the key elements of an affordable local SEO strategy.

If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally.

Topics: CTA, Landing page optimization, Landing pages, affordable SEO, local SEO, affordable local seo

An affordable local SEO marketing strategy involves hands-on work with your website and your Internet presence. The good news is that is achievable and effective.

[This post is a revised and updated version of an article published in September 2016]

Topics: affordable SEO, local SEO, local seo company, local seo service, local seo marketing, affordable local seo