BroadVision Marketing Blog

They say the more things change, the more they stay the same. And this is true in SEO and Inbound Marketing. Somewhat.

The question every marketer and small business owner must ask is, "What's changed and what has stayed the same?"

Topics: inbound marketing strategy, inbound marketing, SEO services, local SEO, SEO strategy

Social media has become a given for any brand's marketing efforts. And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.

 

Topics: content marketing, inbound social media marketing, social media marketing, local SEO, content distribution

Being on the Internet and hoping your site will be found is a losing proposition. If you're a local business you must have local SEO. And that means having great content.

 

Topics: content marketing, content creation, Content Marketing Strategy, local SEO, local seo marketing

Whether it's simply your home page, or a series of specialized destination pages, having effective landing pages is one of the key elements of an affordable local SEO strategy.

If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally.

Topics: CTA, Landing page optimization, Landing pages, affordable SEO, local SEO, affordable local seo

An affordable local SEO marketing strategy involves hands-on work with your website and your Internet presence. The good news is that is achievable and effective.

[This post is a revised and updated version of an article published in September 2016]

Topics: affordable SEO, local SEO, local seo company, local seo service, local seo marketing, affordable local seo

One inescapable fact of business life is that you must promote your business in order to succeed. Inbound marketing is great for this, but you also have additional options.

If you think of promoting and marketing your products or services as a series of campaigns (and why not? marketers do!) it is easier to visualize a strategy. Much like a military campaign, your marketing efforts employ an overarching strategy that is comprised of a number of tactics.

Topics: inbound marketing, social media marketing, affordable internet marketing, local SEO, PPC, word of mouth, publicity

SEO and especially local SEO is a critical part of Inbound marketing and is constantly changing. So what are the major trends for 2017? 

[An earlier version of this post was published one year ago. This post has been revised and updated to 2017.]

Topics: content marketing, inbound marketing, SEO, mobile search, affordable SEO, local SEO, voice search

Business blogging is such a major and fundamental component of good, local SEO that it cannot be really be overstated.

 

Topics: blog posting, inbound marketing tips, Business Blogging, blog headlines, business blog, local SEO

There are many factors - or signals - that determine a website's search engine ranking. And a mobile-friendly website is one the biggest. And it's not optional any longer.

More Internet searches are done on smart phones and tablets now than on laptops and desktops, according to Google, yet only 44 percent of business websites are optimized for mobile. It's been estimated that mobile search would exceed desktop searches by 27.8 billion queries in 2016. (BIA/Kelsey).

Topics: mobile search, affordable SEO, local SEO, website design, responsive design, mobile-friendly design

Inbound marketing is a proven approach to cost-effective business success. But there is another element that drives the success of inbound marketing, and that is Local SEO.

Every business has the challenge of attracting and acquiring new customers. For many businesses, marketing and sales is often driven by the need to outpace attrition with acquisition. There's an old saying that goes, "If you got no business, you don't have a business."

Topics: content marketing, inbound marketing, Search Engine Optimization, affordable internet marketing, local SEO