[This article was previously published in December 2023 and has been revised and updated.]
Whether it's simply your home page, or a series of specialized destination pages, having optimized landing pages are key elements of an effective local SEO strategy.
If you are a local "brick-and-mortar" business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. and local SEO landing pages will help you to be found locally.
Topics: CTA, Landing page optimization, Landing pages, local inbound marketing, local SEO, local seo marketing, local seo basics, AI, GMB, Google My Business
[This article was first published here in September 2017 and has been updated and revised.]
Even if you're strictly a local business you still want to be found online, which means a local SEO strategy is essential. But getting visitors to your site to stay can be a challenge.
There are numbers of statistics that claim to reveal just how long the average visitor stays on a webpage before clicking away. While the numbers vary depending on the source, a good estimate is about 53 seconds. Your goal, however, is to keep them engaged!
Topics: website traffic, homepage, local SEO, user experience, website design, local seo marketing, affordable local seo, on page SEO, local seo basics
Topics: SEO, affordable SEO, local SEO, SEO strategy, local seo marketing, affordable local seo, local seo basics
[This was previously published in September 2017 and has been updated and revised for 2023.]
Being a local business on the Internet means you want to be found by local prospects. And local Search Engine Optimization depends on strategic content.
But too many local businesses fail to understand the value of what is known as local SEO - and the part played in that by good content.
Topics: content marketing, content creation, local internet marketing strategy, Content Marketing Strategy, local SEO, local seo marketing, affordable local seo
Are you an SMB (small to midsize business) struggling to attract quality local customers and looking for an effective solution?
Sounds like you could use a little help with on-page optimization for local SEO.
Topics: Search Engine Optimization, local seo company, local seo service, local seo marketing, affordable local seo, local seo basics
SEO is always changing, which can make it hard to keep up with the latest trends. But if you want your website to rank high in search engine results, it’s important to stay on top of the latest SEO trends. Here are some of the upcoming SEO trends that you should be on the lookout for. From voice search to visual search and more, read on to learn about the latest SEO trends and how you can use them to your advantage.
Topics: SEO, SERP, local seo marketing
It is a bit ironic that a physical virus can affect the digital realm, but the impact of COVID-19 on marketing - and inbound marketing in particular - is real.
With the massive social and economic disruption brought about by the coronavirus and the various government responses to it, marketing strategies and emphasis have shifted. And this includes inbound marketing.
Topics: inbound marketing strategy, online marketing strategy, marketing strategies, inbound marketing local, local seo marketing, COVID-19
[This post is a revised and updated version of an article published in September 2016]
Topics: affordable SEO, local SEO, local seo company, local seo service, local seo marketing, affordable local seo