Social media has become a given for any brand's marketing efforts. And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.
Topics: content marketing, inbound social media marketing, social media marketing, local SEO, content distribution
Posted by Jaco Grobbelaar on Wed, Jul 26, 2017 @ 10:45 PM
If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally.
Topics: CTA, Landing page optimization, Landing pages, affordable SEO, local SEO, affordable local seo
[This post is a revised and updated version of an article published in September 2016]
Topics: affordable SEO, local SEO, local seo company, local seo service, local seo marketing, affordable local seo
Posted by Jaco Grobbelaar on Wed, May 03, 2017 @ 09:30 AM
If you think of promoting and marketing your products or services as a series of campaigns (and why not? marketers do!) it is easier to visualize a strategy. Much like a military campaign, your marketing efforts employ an overarching strategy that is comprised of a number of tactics.
Topics: inbound marketing, social media marketing, affordable internet marketing, local SEO, PPC, word of mouth, publicity
Posted by Jaco Grobbelaar on Fri, Mar 31, 2017 @ 09:00 AM
[An earlier version of this post was published one year ago. This post has been revised and updated to 2017.]
Topics: content marketing, inbound marketing, SEO, mobile search, affordable SEO, local SEO, voice search
Posted by Jaco Grobbelaar on Fri, Mar 24, 2017 @ 09:00 AM
Topics: blog posting, inbound marketing tips, Business Blogging, blog headlines, business blog, local SEO
Posted by Jaco Grobbelaar on Wed, Mar 15, 2017 @ 09:00 AM
More Internet searches are done on smart phones and tablets now than on laptops and desktops, according to Google, yet only 44 percent of business websites are optimized for mobile. It's been estimated that mobile search would exceed desktop searches by 27.8 billion queries in 2016. (BIA/Kelsey).
Topics: mobile search, affordable SEO, local SEO, website design, responsive design, mobile-friendly design
Posted by Jaco Grobbelaar on Wed, Mar 08, 2017 @ 09:00 AM
Every business has the challenge of attracting and acquiring new customers. For many businesses, marketing and sales is often driven by the need to outpace attrition with acquisition. There's an old saying that goes, "If you got no business, you don't have a business."
Topics: content marketing, inbound marketing, Search Engine Optimization, affordable internet marketing, local SEO
Topics: online marketing strategy, inbound marketing, local inbound marketing, reviews, local SEO
It is estimated that there are over 200 different factors that Google's algorithm takes into account as it determines page ranking for search results. However, the vast majority of these - by themselves - have very little measurable impact. And not all of them always apply to every search.
Topics: website traffic, local inbound marketing, SEO company, local SEO, SEO strategy, best seo practices