BroadVision Marketing Blog

Blogging is an act that is best repeated often.  Regular blogging is what gets you views, followers, comments and ultimately customers. Do you wonder why your favorite television shows come on weekly instead of monthly? How likely are you to remember that you even like a show you only see once a month? Likewise blogging should be done at a minimum of once a week. More is better.  I blog on this site three times a week.

 

Topics: Social Media, Marketing Principles

When it comes to business blogging (or any blogging for that matter), content is king of social media. You can save money by writing from your own experience and you can build your business at the same time.

You want to create original content full of your sage advice. You also need to keep your blog fresh with more and more of this original content. Of course, it is always great to have a guest blogger who has a different approach to add to the originality of your site. All these are clues in how to reach your audience.

What you want is to create posts that are not only original, but also give in-depth answers to your clients’ questions. Here are some suggestions on how to do this:

• Be sure you use your keywords constantly. If you want clients to find your answers, you have to improve your blog’s search-engine-optimizationability (yes, I just made that up). If you are writing about eye care, be sure you talk about eye care. If you are focusing on homecare services, house cleaning or Rolex watches, you want to use key words as often as possible without sounding silly.

• If you are a local brick and mortar business or if you are a national chain, it is always best to blog to a particular region. Talking about clients or using testimonials with a particular area mentioned is always a good way to tag your community. In doing this, if a person in Fort Worth is looking for a house cleaning service, your site will come up in the search.

• What you don’t want to be is a blogging commercial. People don’t watch television to see nothing but commercials. No one will read your blog if it is one long commercial for you. You don’t want to promote a product, service or your business in every post.  One source I read suggested that you use a mixture of 75% information and 25% promotion.  It’s worth an experiment. You can always tweak your percentages depending on the success of the experiment.

• Along those lines you want to vary your posts. You can embed videos from YouTube or link to cartoons and comics. There are always occasional funny stories or cool illustrations, maybe even with one of your clients as long as you don’t violate privacy. Guest blog posts are a super addition and so are graphics or charts. Info graphics are becoming a popular item.

Blogging is one of those bread-and-butter items of social media that will keep you in front of your clients, prospects and search engine.  Yes, content is king.

What do you think is the most important aspect of business blogging? How are your blogging efforts working for you?

For more information please refer to our new guide: An Introduction to Business Blogging.

Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at jaco@broadvisionmarketing.com or 707.799.1238. You can “Like” him at www.facebook.com/broadvisionmarketing or connect with him on www.linkedin.com/in/JacoGrobbelaar.

Related articles

• What is a business blog anyway? (marketing.yell.com)

• What's stopping you writing a business blog? (marketing.yell.com)

Topics: Google, YouTube, Web search engine, Rolex, User-generated content, blog, BroadVision Marketing, Facebook, Social Media, Marketing Principles, Business Owner, Jaco Grobbelaar, Business, Branding, Blogging

One of the main columns upon which social media for business sits is blogging. It may take time or some money, but there is a lot of value you add to the process since you write about you know. Unless you have to pay to have someone blog for you, you can probably spend less than $100 a year on blogging.

Don’t let the low cost fool you.  Stop thinking you don’t need to make much of an investment in learning how to blog well. Since blogging is such a powerful sales tool, you want to learn to use it properly or it can work against you.

Topics: Social Media, Marketing Principles

Lead nurturing is no different from building any long–term relationship. You need to foster respect and trust, be a good listener and keep things interesting.

Nurturing your leads will increase your sales. How is that done effectively?

 

 

Topics: marketing, Marketing Syntax, Company, Advertising and Marketing, Opt in e-mail, BroadVision Marketing, Facebook, Marketing Principles, Business Owner, Jaco Grobbelaar, Business

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What is the ultimate purpose of social media? You want to use it to get good solid leads that will convert into customers. Basically, social media tells you your leads are getting interested in you and your company.

You use social media as a business process, which means that you develop a process in writing that you follow and test regularly to hone it. The sales department and the marketing department, as two very different entities, need to sit down together and discuss what criteria a lead must meet before being passed from marketing to sales. Furthermore, marketing needs to follow-up after the lead is passed on in order to find out if the sale occurred. Also in order to keep the customer for life, the marketing department needs to stay in touch with the client for future sales.

Topics: marketing, Company, Squeeze page, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Business, Twitter

You don't want confuse lead nurturing with sending out brochures or marketing copy focused on your product information or your company announcements. This is not the same thing as nurturing a lead.

To nurture means:  foster, help develop or help grow;  the act of nourishing or nursing; tender care; education; training; that which nourishes; food; diet; sustenance; the environmental influences the contribute to the development of an individual.

Sending out information about you or your company is not the same thing as “feeding” your leads. When you talk about yourself, you are not focused on what the leads need or your relationship with them.

 

Topics: marketing, lead, Advertising and Marketing, Marketing Plan, Marketing Principles, Business Owner

Do you have a marketing message that grabs your prospects attention?

As business owners we all need a strong marketing message that grabs the attention of a prospect. Without a marketing message that grabs a prospect’s attention it is almost impossible to build a relationship that could lead them to using our services or products.

This begs the question, what does a strong, attention grabbing marketing message looks like? There are four questions/criteria to consider when developing your marketing message:

Topics: Marketing Syntax, target market, Social Media, Marketing Principles, Marketing strategy

A cook starts with a recipe. A tourist starts with a map. So why do many small business owners think they can run their business without a marketing plan?

Many small business owners think marketing equals expensive advertising. Some advertising is costly, but marketing also includes less costly ways to engage prospective customers, thanks to the internet. With some research, planning and execution, business owners can market successfully without enormous spending.

Topics: marketing, Using Different Media, Small business, Marketing Plan, Facebook, Social Media, Marketing Principles, Business Owner, Business, Branding, Twitter, Marketing strategy

All businesses selling products or services are familiar with the term “marketing budget.” This means a plan to organize and allocate future funding of business functions. If you only have money for a mini-compact car, you are not going to go look at limousines. Right?

Let’s say you have a marketing budget of $1,000. If we use this to bring people to a computer site, we would call the same amount we intend to spend a “traffic budget,” since we are working to get the traffic to the site or even to our brick and mortar store using computer advertising.

“Conversion” is not just a religious term. It now means getting the customer to meet the business and to interact with it. Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. The conversion rate is only going to be a percent of all those who come to the site, the percent who actually buy.

One way to get people to the site and to convert is to encourage them to do something, to become interactive. The best way to do that simply is a “call to action (CTA).”

A call to action has four main parts:

1. The Call: This is the request that a person interact the way you want him to.


2. The Action: On the computer, the simplest action a person can make is to click a button.


3. The Outcome: What happens when the person clicks the button. This should be related to the call. For example, if you ask them to click to get a free coupon, you deliver the coupon when they click the button.


4. The Design: The design will make a difference in how people respond, but there are many different types of designs. You will have to do some experimenting to find the one that works best for you.

Your CTA needs to be on every one of your website pages. If you have a blog site, it should be at the bottom of each blog.

How are you doing with this information? Are you having trouble getting responses?

 

Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at jaco@broadvisionmarketing.com or 707.799.1238. You can “Like” him at www.facebook.com/broadvisionmarketing or connect with him on www.linkedin.com/in/JacoGrobbelaar.

 

Related articles

• 6 Lead Nurturing No-No's to Avoid in Your Email Campaigns (hubspot.com)


• 10 Amazing Blogging Insights Your Analytics Can Tell You (hubspot.com)

Topics: marketing, Using Different Media, landing page, Conversion rate, Hubspot, Marketing Plan, Facebook, mobile marketing, Social Media, Marketing Principles, Business, social media marketing, Branding, Blogging, Twitter

You have spent a lot of your marketing budget setting up your website. Your homepage looks real good and reminds you of the old newspaper ads of old. So why aren’t people converting using it?

Conversion about keeping your customer focused. A homepage full of your products is the opposite of focus. Even if you only have one service for sale, your homepage is full of details, again the opposite of focus.

What you need are specific “landing page” that you can manage and optimize in controlled isolation. Technically a landing page is any page on your website that customers arrive at or land on.  It should be created as a stand-alone page, as a promotion specific site.

Topics: marketing, Using Different Media, Marketing and Advertising, landing page, Customer, website, Facebook, Social Media, Marketing Principles, Business, Blogging