That may sound pretty simple and even a bit obvious. But the truth is that too many brands simply publish content without a clear objective in mind nor with a structured strategy in place. And the results are... well, less than stellar.
Topics: inbound marketing strategy, marketing research, who is your customer?, personas, avatars
Posted by Jaco Grobbelaar on Mon, Jul 15, 2013 @ 07:58 AM
“To be or not to be, that is the question.” But is it even the right question? I took statistics in college and I learned some useful information about questions that I use in my inbound marketing business. This information is good for any business person. The steps that I am sharing with you today are how to conduct marketing research. I am not going to give you a lot of information on any of the steps because I think we all need to see the big picture before getting down to specifics.
Topics: marketing research, BroadVision Marketing, Petaluma CA, inbound marketing, inbound marketing agency
