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BroadVision Marketing Blog

Inbound Marketing 101: Back To Basics (Part 2)

Posted by Jon Sooy on Wed, Apr 11, 2018 @ 01:29 PM

The primary objective for inbound marketing is to drive traffic to your website. That means bringing visitors by means of your published content. And not just any visitors, but those who will make your ideal client or customer.

That may sound pretty simple and even a bit obvious. But the truth is that too many brands simply publish content without a clear objective in mind nor with a structured strategy in place. And the results are... well, less than stellar.

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Topics: inbound marketing strategy, marketing research, who is your customer?, personas, avatars

Inbound Marketing: 6 Steps to Conducting Market Research

Posted by Jaco Grobbelaar on Mon, Jul 15, 2013 @ 07:58 AM

“To be or not to be, that is the question.” But is it even the right question? I took statistics in college and I learned some useful information about questions that I use in my inbound marketing business. This information is good for any business person. The steps that I am sharing with you today are how to conduct marketing research. I am not going to give you a lot of information on any of the steps because I think we all need to see the big picture before getting down to specifics.

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Topics: marketing research, BroadVision Marketing, Petaluma CA, inbound marketing, inbound marketing agency

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