BroadVision Marketing Blog

[This article first appeared here in May 2016 and has been updated and expanded.]

Businesses that thrive are efficient and focus on what they do best, and this often means outsourcing certain functions, such as inbound lead generation.

But this approach can be a challenge for smaller companies and start ups.

Topics: inbound marketing strategy, agencies, lead generation strategy, marketing help, Marketing strategy, lead generation, outsourcing, inbound lead generation

 

Every business owner and marketing manager (often the same person!) knows that they need a marketing strategy. But what do they really have?

Simply carrying out assorted marketing tasks or "doing marketing" does not constitute a marketing strategy. Something more is required. And therein lies the problem for so many businesses.

Topics: content marketing, inbound marketing, Marketing Plan, content creation, Marketing strategy, business blog

For most people, these two terms mean the same thing and are often used interchangeably. We speak of our strategy and describe our plan, and we're talking about one thing. However, it's critically important for a successful digital marketing effort to understand that a strategy is not a plan. So, what's the difference?

 

Topics: digital marketing objectives, inbound marketing, Marketing Plan, Marketing strategy, digital marketing

Every year the gurus, experts, marketing pros and other prognosticators offer up their take on what the trends and changes will be in the digital marketing universe. Here's a high-level round up of some these to help you shift your own tactics accordingly.

 

Topics: inbound marketing strategy, Marketing strategy, Content Marketing Strategy, digital marketing, marketing trends

Okay, so that title might seem a bit esoteric. But, the truth is, marketing at its core is a primal activity. And it really has great deal in common with your grandfather's tackle box.

 

Topics: content marketing, conversion, lead generation strategy, Marketing strategy, AIDA

There is an old saying that goes, "Plan your work and work your plan." That's a truism and a clever phrase. But the deeper truth is that if you don't document your plan, it's not likely going to go well - if at all.

 

Topics: content marketing, inbound marketing, Marketing Plan, Marketing strategy, lead generation

Email is a powerful tool in your inbound marketing efforts. But effective email can be challenging. Here are five email marketing tips to help boost your email results.

We all know what it's like to have our email inboxes buried in unsolicited and (often) unwanted emails. In fact, one study showed that the average person's inbox contains 54% promotional emails. And the most common action taken by the recipients is to delete them.

Topics: email, Email lists, inbound marketing, Marketing strategy, email marketing

If you've come to understand that an effective marketing strategy must have a plan, you're ahead of your competition. But to truly succeed at marketing you really need three plans!

[A previous version of this post was published in June 2016. Some things never go out-of-date!]

Topics: Internet Marketing Strategy, Marketing Plan, affordable internet marketing, Marketing strategy, sample marketing plan

Inbound marketing is a proven strategy for generating high quality leads and conversions. But there are other strategies that can be used along with it.

While some business owners or their marketing managers might be familiar with Account-based marketing, or ABM, many are not. The first question to answer, then, is what exactly ABM is and can it be used alongside an inbound marketing approach?

Topics: Advertising, content marketing, inbound marketing, Marketing strategy, account-based marketing

Content comes in many forms and email is one of the most effective. Despite what some may think, email is still going strong. So how do you do it well? 

Content marketing is, simply put, the process of garnering prospects and potential customers through the use of great content that is published in various formats and and a variety of channels. What many business owners tend to overlook, however, is the medium of email.

Topics: email, content marketing, Email lists, inbound marketing, Marketing strategy, email marketing