Everyone says you need their product or service. We get it. But in today's digital world there really is one thing your business needs: Digital Marketing.
Whether you undertake it yourself or hire a digital marketing service, marketing your business online is a necessity for most every business.
So, What Is Digital Marketing Exactly?
Every business needs to be seen and heard.
One of the most fundamental and basic requirements for any commercial endeavor, be that a simple lemonade stand or a multi-national services enterprise, is attention. Potential customers or clients must take notice of you.
“If a tree falls in the forest and no one is there to hear it, does it make a sound?”
One could reasonably ask, "If you have a business and no one knows, does it exist?"
In the days prior to April 30, 1993, there was no Internet, no World Wide Web, no marketing "online" as we often refer to it today. There was only advertising, public relations, and publicity. And word of mouth, of course.
Without any of these platforms promoting the existence of your business, it would not exist for all practical purposes.
Today is no different.
Almost everyone goes to the Internet - usually with their cell phones - to search, to shop, and to find businesses. If your business is never seen online then it may as well not exist. Which is why digital marketing is so essential to your business.