BroadVision Marketing Blog

If you are responsible for the marketing efforts of your company then you already know that the game keeps changing. Inbound marketing practices keep evolving and it takes keen insight to navigate the future. If only we could see that future!

Topics: inbound marketing, local inbound marketing, mobile marketing, Social Media, infographic

Mobile Marketing--Are You Mobile-ized for smartphones, tablets, netbooks? Is your website mobile-ized? Considering the facts that more people are using these devices than their desktop or laptop computers, it just makes sense to be able to be seen and used over the "phone" as part of your inbound marketing mix. How many customers or clients are you losing a day because they get frustrated trying to find you or trying to purchase something from you on their phones when your website just does not compute? It's time to wake up and smell the coffee your clients are drinking as they check their email. Below is a video brought to you compliments of BroadVision Marketing listing the reasons you should have your website mobile-ized. 

Topics: Petaluma CA, inbound marketing, inbound marketing agency, internet marketing, mobile marketing

All businesses selling products or services are familiar with the term “marketing budget.” This means a plan to organize and allocate future funding of business functions. If you only have money for a mini-compact car, you are not going to go look at limousines. Right?

Let’s say you have a marketing budget of $1,000. If we use this to bring people to a computer site, we would call the same amount we intend to spend a “traffic budget,” since we are working to get the traffic to the site or even to our brick and mortar store using computer advertising.

“Conversion” is not just a religious term. It now means getting the customer to meet the business and to interact with it. Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. The conversion rate is only going to be a percent of all those who come to the site, the percent who actually buy.

One way to get people to the site and to convert is to encourage them to do something, to become interactive. The best way to do that simply is a “call to action (CTA).”

A call to action has four main parts:

1. The Call: This is the request that a person interact the way you want him to.


2. The Action: On the computer, the simplest action a person can make is to click a button.


3. The Outcome: What happens when the person clicks the button. This should be related to the call. For example, if you ask them to click to get a free coupon, you deliver the coupon when they click the button.


4. The Design: The design will make a difference in how people respond, but there are many different types of designs. You will have to do some experimenting to find the one that works best for you.

Your CTA needs to be on every one of your website pages. If you have a blog site, it should be at the bottom of each blog.

How are you doing with this information? Are you having trouble getting responses?

 

Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at jaco@broadvisionmarketing.com or 707.799.1238. You can “Like” him at www.facebook.com/broadvisionmarketing or connect with him on www.linkedin.com/in/JacoGrobbelaar.

 

Related articles

• 6 Lead Nurturing No-No's to Avoid in Your Email Campaigns (hubspot.com)


• 10 Amazing Blogging Insights Your Analytics Can Tell You (hubspot.com)

Topics: marketing, Using Different Media, landing page, Conversion rate, Hubspot, Marketing Plan, Facebook, mobile marketing, Social Media, Marketing Principles, Business, social media marketing, Branding, Blogging, Twitter

[caption id="" align="alignleft" width="216" caption="Toy with QR Code"] [/caption]

As QR codes become more common you are going to see them used in many creative ways.  I just started looking for them, using them and I am fascinated.

Here is a list of some of the ways you might want to use them for your business.

Topics: Marketing and Advertising, Uniform Resource Locator, Advertising and Marketing, Mobile phone, Business card, QR Code, Quick Response Code, Barcode, mobile marketing, Social Media, smartphone

[caption id="" align="alignleft" width="178" caption="Mobile Internet Capability"] [/caption]

Topics: Mobile commerce, Mobile device, Foursquare, m-commerce, Facebook, mobile marketing, Social Media, Marketing Principles, Twitter, smartphone

What is the mobile web? I have never heard this term before I found an article about it. The mobile web is the next step in computing. There are expected to be more smart phones sold this year than computers. Vendors need to gear up to use the mobile web to sell their products.

Knotice has produced an elegant whitepaper talking about how vendors can use the power of the mobile web. “Over the next decade, the mobile Web will be a key conduit for your customer relationships, and foundational to your overall mobile strategy,” the introduction says. The key for businesses? Using the mobile web in a “purposeful and relevant manner” to better serve customers.

Topics: Uniform Resource Locator, QR Code, IPhone, Mobile Web, Knotice, SMS, Facebook, mobile marketing, Social Media, smartphone