BroadVision Marketing Blog

If you have a website and you want people to find it, you either must give them your URL or hope it comes up when they are searching for a business like yours. Simple, right? Well, that’s where search engine optimization, or SEO, comes in. And things change there constantly!

 

Topics: brand awareness, mobile search, SEO strategy, best seo practices, on page SEO

So you think you’re ready to hand your SEO efforts off to the experts. That can actually be a smart move. But before you sign anything, you need to ask some hard questions.

 

 

Successful businesses routinely outsource functions to vendors and such as bookkeeping and payroll, for example. The thinking is that it is often far more cost-effective to pay a third-party to manage these tasks than paying staff to do them. But there’s more to outsourcing than savings.

Topics: off page seo, mobile search, SEO company, outsourcing, SEO strategy

Even if you’re not a marketer, you’ve heard how important it is to have a mobile-friendly website. Now Google is making changes to make mobile-friendly a priority. Are you prepared?

 

Topics: Google Search, mobile search, SEO strategy, best seo practices, mobile-friendly design

SEO and especially local SEO is a critical part of Inbound marketing and is constantly changing. So what are the major trends for 2017? 

[An earlier version of this post was published one year ago. This post has been revised and updated to 2017.]

Topics: content marketing, inbound marketing, SEO, mobile search, affordable SEO, local SEO, voice search

A prize for marketers and business owners, featured snippets - or rich snippets - as they are also known, can drive more search traffic to your site. But how do you make that happen?

Everyone engaged in improving their organic search results wants to be found on the first page. And one of the neat aspects of Google that can make that happen is what is known as featured snippets. 

Topics: Google Search, content development, Search Engine Optimization, mobile search, best seo practices, rich snippets, featured snippets

There are many factors - or signals - that determine a website's search engine ranking. And a mobile-friendly website is one the biggest. And it's not optional any longer.

More Internet searches are done on smart phones and tablets now than on laptops and desktops, according to Google, yet only 44 percent of business websites are optimized for mobile. It's been estimated that mobile search would exceed desktop searches by 27.8 billion queries in 2016. (BIA/Kelsey).

Topics: mobile search, affordable SEO, local SEO, website design, responsive design, mobile-friendly design

The most critical components of an effective website is not SEO or calls-to-action. The most important thing for your site is the user’s experience.

Topics: CTA, website traffic, Web content, web marketing tips, mobile search, user experience, UX, website design

There are a number of critical elements that make up effective local SEO. But one of the most important is your landing page.

There are many ways to increase your web traffic using an inbound marketing strategy and local SEO, but one of the best is providing offers for prospects that bring them to a landing page. But just having a landing page is not all there is to the process.

In fact, your landing page needs to be optimized in order to maximize your actual conversions.

Breaking Down the Local Landing Page

While there are a number of approaches to crafting a killer landing page, it turns out there are some specific practices you should follow to to increase your potential for driving web traffic to your site.

The last thing you want to happen to a visitor to your landing page is confusion. Your landing page should be compelling, clean and designed to bring your visitor along a simple path.

The marketing firm, Nifty, did a recent study having gathered data from the top ranking websites in five industries (Legal, Storage Units, Dentistry, Pest Control, Construction), in the 50 largest metropolitan areas in the United States. And a number of smaller ones just to mix it up.

Their goal was to look at five different industries and see what they were all doing to get that coveted top spot in the local pack, among other things.

Topics: call-to-action, Landing page optimization, Landing pages, local inbound marketing, SEO, mobile search, local SEO

Setting up and maintaining Local SEO best practices is not difficult. But neither is making these seven deadly mistakes.

Local SEO has become a critical search engine marketing strategy in recent years. For example, the use of the search phrase “Near me” has increased thirty-four times since 2011, and it’s doubled in the last year alone.

Topics: Google Search, SEO, Search Engine Optimization, organic keyword search, mobile search, local SEO

More and more searchers (especially on mobile devices) are looking for local businesses. Local SEO can help your business stand out and be seen.

Topics: Google Search, local internet marketing, SEO, content creation, mobile search, local SEO