Using LinkedIn for business might seem obvious, but actually doing it well can be a challenge. By now you have probably noticed that it seems just about everyone is on LinkedIn. In fact, the most recent statistics from LinkedIn indicate that there are over 332 million users (as of 11/6/14).
Having a LinkedIn company page is no longer an option for businesses serious about their customers. You need to have one if you don't already. But having one is not enough - optimizing the potential of your LinkedIn page is critical for making your page work for you effectively.
You will find that you have two different groupsof people in your LinkedIn networkthose that have sent you many contacts and those that have not sent you very many. Here are some suggestions from us at BroadVision Marketing.com.
You need to stay connected to the strong ones by sending them emails, texts or calls every two weeks or so. That way they will continue sending you referrals. You can also send them quality referrals, people who can help your contacts the most. Visit their websites and leave comments (all website owners and bloggers love comments). You could even send them something snail mail. Yes, I did say snail mail.
Topics: marketing, San Francisco Bay Area, Networking, Strong Connections, Weak Connections, Marketing in Petaluma CA, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Jaco Grobbelaar, Leadership