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BroadVision Marketing Blog

10 Reasons Senior Citizens Will Love Facebook

Posted by Jaco Grobbelaa on Tue, Dec 13, 2011 @ 05:06 PM

[caption id="attachment_2796" align="alignright" width="200" caption="Facebook, not just for children"] [/caption]

Recently I was asked to speak to a group of senior citizens about how to use Facebook. There is more than I could cover in roughly an hour, but I have some interesting reasons why they might be interested.

  • Reason 1: There are groups on Facebook set up to tell senior citizens what sort of activities they might be interested in attending. These groups are started by chamber of commerce committees or from centers for senior citizens. The nice thing about them is that they report on the activities for those who cannot attend.

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Topics: Social network, Grandparent, Senior citizen, Farmville, Online Communities, Facebook, Social Media, Business, Marketing strategy

"6 Degrees of Separation" is Old News

Posted by Jaco Grobbelaa on Thu, Dec 01, 2011 @ 05:49 PM

[caption id="" align="alignright" width="300" caption="Old "Six Degrees of Separation" Chart"] [/caption]

Facebook’s data team has announced that there are more like 4.74 degrees of separation between people. The old adage of “ six degrees of separation” that defined social media back when Friendster was the social media site has been replaced. The number represents the average number of people separating any two individuals on the social network.

What does this tell the wise social media Facebook Fan Page owner? What about the new business owner who is unsure about whether to tread the unknown depths of social media at all?

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Topics: Social network, Online Communities, Six degrees of separation, Friendster, Facebook, Social Media, Business, Marketing strategy

Facebook—A Final Frontier

Posted by Jaco Grobbelaa on Tue, Aug 23, 2011 @ 10:36 PM

[caption id="" align="alignright" width="245" caption="Facebook logo"] [/caption]

Does Facebook overwhelm you? Do you have a daily schedule of what to do on Facebook to help you get results from Facebook?

Facebook marketing, when you know what you are doing, is a powerful business tool that can get you more leads, attract prospects that are highly targeted and put you in a position as an industrial expert.

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Topics: Using Different Media, Online Communities, Fans, Social Networking, Facebook, Social Media, Marketing Principles, Business, Twitter

Getting More Likes on Facebook

Posted by Jaco Grobbelaa on Wed, Jun 08, 2011 @ 02:50 AM

[caption id="" align="alignleft" width="240" caption="Like Button"] [/caption]

Facebook business fan page owners are in the business of selling both their goods/services and proving they are getting their Facebook visited by the number of Likes they receive. In this regard a Like is a vote and a way to measure the effectiveness of the site.

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Topics: marketing, Using Different Media, Online Communities, Likes, Like button, Facebook, Social Media, Business, Twitter

What are Social Listening Strategies and the Voice of the Customer?

Posted by Jaco Grobbelaa on Tue, May 03, 2011 @ 07:30 AM

[caption id="" align="alignright" width="200" caption="Image via CrunchBase"] [/caption]

Have you been in business all your life, but are new to social media? Have requests from your clients (or your kids) forced you into the 21 st Century kicking and screaming? Does the terminology turn you to jelly or send you reaching into the liquor closet or the chocolate box or both?

Believe it or not much of this is so new that it’s just as new to the young entrepreneur as well.

Let’s just look at some of the current terms and see if we can’t turn them into plain language.

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Topics: Customer, Online Communities, VoC, Hearing (sense), Voice of the Client, Marketing Plan, Facebook, internet marketing, Social Media, Marketing Principles, Business, Twitter

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