It is a bit ironic that a physical virus can affect the digital realm, but the impact of COVID-19 on marketing - and inbound marketing in particular - is real.
With the massive social and economic disruption brought about by the coronavirus and the various government responses to it, marketing strategies and emphasis have shifted. And this includes inbound marketing.
Read More
Topics:
inbound marketing strategy,
online marketing strategy,
marketing strategies,
inbound marketing local,
local seo marketing,
COVID-19
A question we often hear is whether an inbound marketing strategy can work for every business model? In other words, are some businesses better served by more traditional marketing?
Read More
Topics:
inbound marketing strategy,
online marketing strategy,
inbound marketing,
inbound marketing agency,
local internet marketing
You've probably heard it before, but one of the constants of SEO, online marketing, and blogging strategies is that they change. So, what still matters?
The short answer is, "It all still matters." The longer answer is, well, longer.
Read More
Topics:
Business Blogging,
Small business marketing strategy,
online marketing strategy,
SEO strategy,
blogging strategy
Many marketers using inbound marketing still feel there is no place for Pay-per-Click (PPC) in their strategy. But could that be a bit short-sighted?
Read More
Topics:
Google Search,
online marketing strategy,
inbound marketing,
pay-per-click,
search enging marketing,
PPC
Many businesses feel that video is either too expensive or simply not that effective. Not only is this not true, there are great reasons for video marketing!
[This guest post was provided by Chris Hinchly, SEO Technician with Pinnacle Internet Marketing Ltd based in Cardiff, UK.]
Read More
Topics:
Video Marketing,
online marketing strategy,
video,
mobile marketing strategy,
Content Marketing Strategy,
mobile search
Content marketing is an effective means for driving traffic and generating leads. Content marketing as a foundation for an inbound marketing strategy is even better.
[Parts of this article were originally published in a different format in July 2016.]
Read More
Topics:
content marketing,
online marketing strategy,
inbound marketing,
content creation,
Marketing strategy
There are a number of factors that will impact your website’s local SEO efforts, but you might be surprised at how much reviews can do for your search results.
Read More
Topics:
online marketing strategy,
inbound marketing,
local inbound marketing,
reviews,
local SEO
One of the foundations of successful inbound marketing is good content. But there is far more to it than simply writing something and hitting "Publish."
Read More
Topics:
email,
content marketing,
online marketing strategy,
inbound marketing,
content,
content creation
Inbound marketing is one of the most effective approaches to online marketing. And it allows business owners to engage in affordable Internet marketing.
[This post originally appeared here back in October of last year. But the value of these Internet marketing tips have not lost their effectiveness - or relevance. So we thought it would great to bring them out again to help business owners and marketers boost their own affordable Internet marketing efforts!]
Read More
Topics:
content marketing,
online marketing strategy,
inbound marketing,
content curation,
SEO,
Social Media,
Blogging,
affordable internet marketing