Internet marketing experts will often disagree as to which search-based tactic, or approach to use for boosting traffic to your site.
Topics: inbound marketing, SEO, Search Engine Optimization, affordable internet marketing, pay-per-click, search enging marketing, PPC
Content creation is critical for building your brand with content marketing, as we established in the first part of this two-part series. But simply publishing a blog post or uploading a video isn't going to cut it. If content is king, as we believe it is, then distribution is the royal chariot!
Topics: Guest Blogging, Social Media, Branding, PPC, content distribution, distribution channels
Traditional, or outbound, marketing strategies are typically dependent on paid advertising. The objective is to capture attention, often by "interrupting" a target audience with a print ad, billboard, and radio or television commercials. This approach still has significant influence in the marketing world.
Topics: Advertising, outbound marketing, Advertising and Marketing, inbound marketing, Social Media, PPC
Topics: Google Search, online marketing strategy, inbound marketing, pay-per-click, search enging marketing, PPC
We are huge proponents of inbound marketing and high value content as a basis for an effective marketing strategy. And we're not alone. Increasingly, year after year, more and more marketers and brands are turning to various forms of content marketing tactics that are incorporated in an inbound approach.
Topics: Advertising, Google Search, content marketing, Advertising and Marketing, Landing pages, inbound marketing, PPC
If you think of promoting and marketing your products or services as a series of campaigns (and why not? marketers do!) it is easier to visualize a strategy. Much like a military campaign, your marketing efforts employ an overarching strategy that is comprised of a number of tactics.
Topics: inbound marketing, social media marketing, affordable internet marketing, local SEO, PPC, word of mouth, publicity
Internet marketing experts will often disagree as to which search-based tactic, or approach to use for boosting traffic to your site.
Topics: inbound marketing, SEO, Search Engine Optimization, affordable internet marketing, pay-per-click, search enging marketing, PPC