Posted by Jaco Grobbelaar on Wed, Jun 07, 2017 @ 05:19 PM
As a business owner it is not enough to simply say, "I know my customers." and think you have it all figured out. In fact, as much as we would like to think we do have it figured out, if you haven't done the work, you probably don't.
Topics: psychographics, target demographic, inbound marketing, personas, Content Marketing Strategy, avatars
Posted by Jaco Grobbelaar on Thu, Mar 14, 2013 @ 07:56 AM
Would you sell long-term-healthcare insurance to a college student or place ads to sell body piercings to people living in-home care situations? Who you are selling to is a simple idea within your marketing strategy. A key factor to success in today's market place is finding subtle differences to give your business the successful marketing edge. You want to sell your product or service in an appropriate way to different segments of the population or only to those in your niche, those who share experiences, values and goals. You could segment them based on demographics, like their date of birth, income and occupation; or through psychographic life-stage segments, like young families, empty-nesters or careerists.
Topics: target marketing, cohors, psychographics, boomers, millennials, targeting, targeting market, Inbound marketing agency in CA, demographics, BroadVision Marketing Petaluma CA, Marketing strategy
