There is more to marketing objectives than simply increasing sales, and the key to achieving your objectives is to have a plan or three!
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Topics: content marketing, Marketing Objectives, Marketing Plan, Goal setting, sample marketing plan
The most affordable - and effective - approach to Internet marketing is with inbound tactics. But without a solid strategy your results will be less than stellar.
There is a temptation for small business owners and marketers to simply rely on "word-of-mouth" and referrals through social media channels. For too many, this is what constitutes their "affordable" Internet marketing approach. The problem is that, first off, not that many people are probably going to talk about your business.
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Topics: inbound marketing strategy, content marketing, infographic, affordable internet marketing, sample marketing plan, promotion
If you've come to understand that an effective marketing strategy must have a plan, you're ahead of your competition. But to truly succeed at marketing you really need three plans!
[A previous version of this post was published in June 2016. Some things never go out-of-date!]
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Topics: Internet Marketing Strategy, Marketing Plan, affordable internet marketing, Marketing strategy, sample marketing plan
A marketing strategy requires a plan. But with so many options how do you decide? A sample marketing plan can help.
Editors note: This article was originally published on July 08, 2015 and has been updated for relevance.
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Topics: inbound marketing strategy, Marketing Plan, Marketing strategy, Content Marketing Strategy, sample marketing plan