There is more to marketing objectives than simply increasing sales. And the key to achieving your objectives is to have a plan. Or three!
There is a temptation for small business owners and marketers to simply rely on "word-of-mouth" and referrals through social media channels. For too many, this is what constitutes their "affordable" Internet marketing approach. The problem is that, first off, not that many people are probably going to talk about your business.
[A previous version of this post was published in June 2016. Some things never go out-of-date!]
Editors note: This article was originally published on July 08, 2015 and has been updated for relevance.