Uncover the mysteries of search engine indexing and its impact on website ranking. Gain insights on how to boost your site's search engine visibility.
Topics: Google Search, Search Engine Optimization, Content Marketing Strategy
Content is the primary key to successful digital marketing. But if it's not helpful content, it isn't helping your search engine rankings.
Written content, whether webpage copy or business blog articles, are critical content elements that can provide what Google has termed "helpful content." And Google is now ranking search results accordingly.
Topics: business blogs, Google Search, SEO, Search Engine Optimization, content creation, blogging strategy
All brands have content. But not all brands are engaged in content marketing. But there is huge value in using content as a marketing strategy.
Your website must be a source of value for your customers in order to be found online and to drive visitor traffic to your site, and to have the opportunity to engage with those customers. And the best way to make that happen is with quality content.
Topics: content marketing, website traffic, Search Engine Optimization, content creation, infographic, Content Marketing Strategy
When it comes to search engine marketing there's no reason a business shouldn't engage in both SEO and PPC tactics for affordable Internet marketing.
Internet marketing experts will often disagree as to which search-based tactic, or approach to use for boosting traffic to your site.
Topics: inbound marketing, SEO, Search Engine Optimization, affordable internet marketing, pay-per-click, search enging marketing, PPC
A prize for marketers and business owners, featured snippets - or rich snippets - as they are also known, can drive more search traffic to your site. But how do you make that happen?
Everyone engaged in improving their organic search results wants to be found on the first page. And one of the neat aspects of Google that can make that happen is what is known as featured snippets.
Topics: Google Search, content development, Search Engine Optimization, mobile search, best seo practices, rich snippets, featured snippets
Inbound marketing is a proven approach to cost-effective business success. But there is another element that drives the success of inbound marketing, and that is Local SEO.
Every business has the challenge of attracting and acquiring new customers. For many businesses, marketing and sales is often driven by the need to outpace attrition with acquisition. There's an old saying that goes, "If you got no business, you don't have a business."
Topics: content marketing, inbound marketing, Search Engine Optimization, affordable internet marketing, local SEO
Citations are a key component of the ranking factors for local SEO. Typically, businesses with more citations tend to rank higher than those with fewer citations. But what are they?
Your business should strive to build a broad base of citations. These not only increase the visibility of your business, but it will also boost the "trust" factor for search engines when calculating the validity of your business's existence. According to Moz, "High-quality, authoritative citations are also viewed by experts as the #1 ranking factor in competitive local search markets."
Topics: backlinks, Search Engine Optimization, organic keyword search, local SEO, directories, citations
There are hundreds of factors that determine how well your website ranks in search results. But there are five factors that matter most for local SEO.
All SEO is not created equal. What works just fine for national or international brands does not always apply to a local brick-and-mortar business. And what worked with SEO in, say, 2010, doesn't necessarily apply in 2017. Consequently, the challenge for small business owners or their marketing managers is in keeping up with what matters in local SEO today.
Topics: Google Search, backlinks, inbound marketing, SEO, Search Engine Optimization, local SEO
The days of simply "showing up" on the Internet and hoping your site will be found are long gone. And if you're a local business, then local SEO is a given. And that means creating great content.
One of the biggest mistakes many small business owners - especially "brick-and-mortar" business owners - tend to make is that content doesn't matter. Not for them. Not a local business with an actual store, shop or office. Just simply having a snazzy website and basic information is sufficient.
Topics: content marketing, Search Engine Optimization, Blogging, content creation, local SEO, SEO strategy
Setting up and maintaining Local SEO best practices is not difficult. But neither is making these seven deadly mistakes.
Local SEO has become a critical search engine marketing strategy in recent years. For example, the use of the search phrase “Near me” has increased thirty-four times since 2011, and it’s doubled in the last year alone.
Topics: Google Search, SEO, Search Engine Optimization, organic keyword search, mobile search, local SEO