BroadVision Marketing Blog

[This article was originally posted in September of 2018. Two years have passed, marketing has evolved, and the world has also gone through a unique period of pandemic and all the fallout from that. So, it is a fair question to ask once again, does blogging still matter for content marketing? With that in mind, we have updated and expanded this post.]

With all the changes in search engine optimization and the vast range of social media platforms available, does blogging still matter for content marketing?

Topics: website traffic, Business Blogging, SEO, Blogging, Content Marketing Strategy

 

If you've been in business for any length of time you've probably discovered that there's a bewildering number of marketing approaches you could try.

So, how can you know what strategy to use?

 

Topics: inbound marketing strategy, inbound marketing, inbound marketing agency, SEO, content creation

For business owners or managers, marketing terms can be confusing. But knowing the distinction between a website's homepage and a landing page is critical.

 

Topics: landing page, website traffic, inbound marketing, SEO, homepage

Content marketing is alive and well going into 2019. While the tools and tactics continue to evolve as they always have, the core value of content marketing remains the same: providing relevant value to your target audience with the goal of long-term engagement.

 

Topics: content marketing, SEO, Social Media, video, marketing trends

Every operation of a business rests on fundamentals. This includes marketing, and especially content marketing. However, unlike functions such as bookkeeping, content marketing changes. So what are the "must-have" components of a good strategy?

 

Topics: Business Blogging, SEO, Social Media, Content Marketing Strategy, content distribution

If your business website has a blog then you are already steps ahead of many of your competitors. But a blog that doesn't help your website get found online may is only doing part of it's real job.

If you're an owner struggling to maintain a business blog for your website, or an employee that has been tasked with this chore, you already know it can be just that: a chore. But, the truth is that we often over-complicate the process and the work involved.

Topics: content marketing, Business Blogging, inbound marketing, SEO, business blog, SERP

There a number of ways to promote your brand and your products or services. Some work better than others depending on the type of business you have. But inbound marketing has been shown to work for just about every business. 

This is as good a time as any to revisit the fundamental meaning and definition of "Inbound Marketing."

Topics: content marketing, inbound marketing, SEO, Social Media, Blogging

Creating great content is the foundation of a successful content marketing strategy. But expanding the reach of that content beyond your company website is critical.

When it comes to  content marketing it is a pretty sure bet that if you create good content, relevant and valuable content, content that your audience needs and wants, then you can drive traffic to your website.

Topics: SEO, Content Marketing Strategy, content distribution, distribution channels, paid media, earned media, owned media

Your business blog posts can establish your position as an expert or your company as a leader in your industry. But only if you are actually blogging!

Your company blog can be used to provide valuable information for your audience and become a trusted resource. 

Topics: content marketing, website traffic, Corporate blog, Business Blogging, inbound marketing, SEO

Dropped search rankings are a marketer’s worst nightmare. Even worse are unexpected drops because you have no idea where to even begin. Thankfully, there are a couple of things you can do to pinpoint the cause of the drop, so keep on reading and find out how to not only identify the issue, but solve it.

Topics: SEO