You've probably heard it before, but one of the constants of SEO, online marketing, and blogging strategies is that they change. So, what still matters?
The short answer is, "It all still matters." The longer answer is, well, longer.
The short answer is, "It all still matters." The longer answer is, well, longer.
Topics: Business Blogging, Small business marketing strategy, online marketing strategy, SEO strategy, blogging strategy
They say the more things change, the more they stay the same. And this is true in SEO and Inbound Marketing. Somewhat.
The question every marketer and small business owner must ask is, "What's changed and what has stayed the same?"
Topics: inbound marketing strategy, inbound marketing, SEO services, local SEO, SEO strategy
Topics: brand awareness, mobile search, SEO strategy, best seo practices, on page SEO
Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important.
Topics: website traffic, Landing pages, SEO strategy, website design, email marketing strategy
Successful businesses routinely outsource functions to vendors and such as bookkeeping and payroll, for example. The thinking is that it is often far more cost-effective to pay a third-party to manage these tasks than paying staff to do them. But there’s more to outsourcing than savings.
Topics: off page seo, mobile search, SEO company, outsourcing, SEO strategy
Posted by Jaco Grobbelaar on Wed, Apr 18, 2018 @ 12:27 PM
Topics: Google Search, mobile search, SEO strategy, best seo practices, mobile-friendly design
Posted by Jaco Grobbelaar on Fri, Jul 28, 2017 @ 09:44 AM
The truth is that far too many businesses - small and large - are not approaching inbound marketing with any real documented structure. And their local SEO efforts are largely fragmented and inconsistent.
Topics: inbound marketing strategy, Marketing Plan, affordable internet marketing, SEO strategy, affordable local seo
It is estimated that there are over 200 different factors that Google's algorithm takes into account as it determines page ranking for search results. However, the vast majority of these - by themselves - have very little measurable impact. And not all of them always apply to every search.
Topics: website traffic, local inbound marketing, SEO company, local SEO, SEO strategy, best seo practices
Topics: website traffic, Landing page optimization, Landing pages, inbound marketing local, local SEO, SEO strategy
Posted by Jaco Grobbelaar on Wed, Dec 28, 2016 @ 09:00 AM
One of the biggest mistakes many small business owners - especially "brick-and-mortar" business owners - tend to make is that content doesn't matter. Not for them. Not a local business with an actual store, shop or office. Just simply having a snazzy website and basic information is sufficient.
Topics: content marketing, Search Engine Optimization, Blogging, content creation, local SEO, SEO strategy