[This article first appeared here in June 2018 and has been updated and revised to reflect changes and trends that have occurred since.]
If your business website hosts consistently published blog articles, then you are far ahead of many of your competitors. And it can only get better.
If you're a business owner struggling to maintain a business blog on your website, or an employee that has been tasked with this chore, you already know it can be just that: a chore.
But, the truth is that we can often over-complicate the process and the work required.
Read More
Topics:
business blogs,
content marketing,
Corporate blog,
Business Blogging,
inbound marketing,
SEO,
business blog,
SERP,
blogging strategy
SEO is always changing, which can make it hard to keep up with the latest trends. But if you want your website to rank high in search engine results, it’s important to stay on top of the latest SEO trends. Here are some of the upcoming SEO trends that you should be on the lookout for. From voice search to visual search and more, read on to learn about the latest SEO trends and how you can use them to your advantage.
Read More
Topics:
SEO,
SERP,
local seo marketing
Made you look. I am stepping into the age-old debate on press releases where everyone wants to add his 2 cents. Last April 2012 in an article called 4 Ways to Rethink the Press Release, Jonathan Rick said, “Every year, for the last ten years, someone has proclaimed that the press release is dying. While the rumors of its demise are exaggerated, they are not totally unfounded.”
Read More
Topics:
business blogs,
content marketing,
Corporate blog,
Business Blogging,
inbound marketing,
SEO,
business blog,
SERP,
blogging strategy
It's no secret that people like to talk about their customer experiences. But did you know that your customer's reviews can be a part of your local SEO strategy?
Read More
Topics:
User-generated content,
local inbound marketing,
SEO,
reviews,
SERP,
local SEO,
SEO strategy
Word of mouth, referrals, and great testimonials have always been a critical part of marketing a business. Now, with the rise of review sites and mobile technology, they are even more important.
2017 may well be the year of testimonials and reviews in local SEO. Survey after survey continues to show that people look for and read reviews.
Read More
Topics:
Google Search,
SEO services,
testimonials,
page rankings,
reviews,
SERP,
local SEO
