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BroadVision Marketing Blog

Mobile Marketing Strategy: Where is Your Smartphone App Right Now?

Posted by Jaco Grobbelaar on Thu, Feb 21, 2013 @ 07:56 AM

Do you know where your smartphone app is? It’s probably not where you think it is. Did you know that 68% of owners of said smartphones were most likely relaxing at home playing games or killing time? Users call this “Me Time” and there isn’t a social or mobile marketing strategy component in it. How do I know this, you ask. Why, it was in a report presented last October when Advertising Week. There in New York City Christian Kugel, Vice President of Consumer Analytics and Research at AOL and Simon Bond, CMO of BBDO Worldwide gave a presentation titled “Seven Shades of Mobile” representing the seven resulting mobile behavioral moment markets that their research revealed.

Their study showed that, while you have been spending time and money on a location-based mobile marketing strategy to get found by the on-the-go consumer, 68% of consumer mobile phone use occurs in the home, not needing geo-location from your app at all. This totally upends one of the most widely held beliefs about mobile marketing: that its main value is linked to reaching consumers on-the-move. Forget that.

These mobile interactions can be segmented into seven distinct “mobile motivations” that encompass most mobile use.  These include:

    1. Accomplish – managing activities and lifestyle to gain a sense of accomplishment
    2. Socialize - active interaction with other people
    3. Prepare – active planning in order to be prepared for upcoming activities
    4. Me Time – seeking relaxation and entertainment in order to indulge oneself or pass the time
    5. Discover - seeking news and information
    6. Shop – focusing on finding a product or service
    7. Express Myself  -participating in passions and interests
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Topics: Inbound marketing agency in CA, BroadVision Marketing Petaluma CA, mobile marketing strategy, smartphone

What to Do With QR Codes

Posted by Jaco Grobbelaa on Tue, Jul 05, 2011 @ 11:29 PM

[caption id="" align="alignleft" width="216" caption="Toy with QR Code"] [/caption]

As QR codes become more common you are going to see them used in many creative ways.  I just started looking for them, using them and I am fascinated.

Here is a list of some of the ways you might want to use them for your business.

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Topics: Marketing and Advertising, Uniform Resource Locator, Advertising and Marketing, Mobile phone, Business card, QR Code, Quick Response Code, Barcode, mobile marketing, Social Media, smartphone


Posted by Jaco Grobbelaa on Thu, Jun 16, 2011 @ 11:50 PM

[caption id="" align="alignleft" width="178" caption="Mobile Internet Capability"] [/caption]
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Topics: Mobile commerce, Mobile device, Foursquare, m-commerce, Facebook, mobile marketing, Social Media, Marketing Principles, Twitter, smartphone

Are You Aware of the Mobile Web?

Posted by Jaco Grobbelaa on Mon, Jun 13, 2011 @ 01:50 AM

What is the mobile web? I have never heard this term before I found an article about it. The mobile web is the next step in computing. There are expected to be more smart phones sold this year than computers. Vendors need to gear up to use the mobile web to sell their products.

Knotice has produced an elegant whitepaper talking about how vendors can use the power of the mobile web. “Over the next decade, the mobile Web will be a key conduit for your customer relationships, and foundational to your overall mobile strategy,” the introduction says. The key for businesses? Using the mobile web in a “purposeful and relevant manner” to better serve customers.

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Topics: Uniform Resource Locator, QR Code, IPhone, Mobile Web, Knotice, SMS, Facebook, mobile marketing, Social Media, smartphone

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