How many of you have tried your hand in social media by launching contests, promotions and branding campaigns on blogs, Facebook, Twitter, and YouTube? OK, raise your hands. If it worked for you, keep your hands up. Oops.
I have a clue for you. Social is not the same as sharing.
You have to identify your key influences and motivate them to share with their friends or you are missing the main idea. Social content works best when people share it.