You already know that your target market is essential to your marketing success. But how do you figure out who those people are?
Posted by Jaco Grobbelaar on Thu, Aug 09, 2018 @ 01:06 PM
Posted by Jaco Grobbelaar on Thu, Jan 17, 2013 @ 05:55 AM
Personas are a way to understand your market segment. I’ll bet you think you know all about personas. But do you have them? Are you using them to define your market segment or are they sitting in a notebook somewhere totally forgotten? I thought so. I am going to breathe some life back into those market segments, known as personas, by bringing you the traditional persona criteria and another way to look at your market segments.