Most people not involved in the world of non-profit, or not-for-profit, organizations might not put those two terms together. But, despite the nobility of the cause, these charitable entities must "market" their mission.
Especially on your mobile phone.
Attracting and engaging with prospects, or leads, is a challenge for almost every business. But prospective customers or clients are becoming increasingly wary of the worn out hype and hyperbole that so many companies still put out.