Most people not involved in the world of non-profit, or not-for-profit, organizations might not put those two terms together. But, despite the nobility of the cause, these charitable entities must "market" their mission.
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Topics: Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building
If you are like most Americans – around 70 percent of them, to be exact – you use social networking sites such as Facebook, Twitter, LinkedIn and others. And, if you are like almost everyone on the planet, you use Google to find stuff on the Internet.
Especially on your mobile phone.
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Topics: Facebook advertising, social media marketing, paid media, trust building, remarketing
We all know that people rely on reviews. And personal referrals are even better. But did you know that case studies can also build trust in your brand?
Attracting and engaging with prospects, or leads, is a challenge for almost every business. But prospective customers or clients are becoming increasingly wary of the worn out hype and hyperbole that so many companies still put out.
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Topics: inbound marketing tip, Branding Case Study, case studies, client success story, trust building