BroadVision Marketing Blog

[caption id="" align="alignright" width="250" caption="Zuckerberg explains Timeline"] [/caption]

Facebook is going through a major upheaval among savvy users, according to internet news services. For one thing Facebook unveiled its Timeline recently, an act that followed closely on the news that Facebook privacy practices were found faulty by the Federal Trade Commission. Furthermore, this past summer elderly people in various places in the United States were scammed based on Facebook information they probably thought was private, but instead was used against them.

Some of the seniors, top worries when it comes to learning to use Facebook came from an article by Colleen Greene on “Helping senior citizens learn how to use Facebook” at (11.2.10) http://colleenscommentary.net/2010/11/02/helping-senior-citizens-learn-how-to-use-facebook/. Greene asked the elderly what their concerns were and their top concerns were privacy risks.

Topics: United States, Social network, Timeline, privacy settings, Federal Trade Commission, Privacy, Facebook Timeline, Personally identifiable information, Facebook, Social Media

[caption id="" align="alignleft" width="182" caption="Sense of unity"] [/caption]

Having spent a lot of time talking about That Leader we are now going to turn to the characteristics of teams.

Regardless of the size of the team there are certain characteristics of a team for it to meet the criteria for being a team at all. Any group of people that gets together for a meeting is an example of a group of people together who may not be members of a common team.

Topics: United States, Shared goal, Management, Measure of Leadership, Interpersonal relationship, Goal, Unity, Social group, Business, Marketing strategy, Leadership, Team leader

[caption id="" align="alignright" width="240" caption="Advertising from 1890s"] [/caption]

Since we have been having conversations about large businesses taking over social media as an advertising platform, I think it’s time to back up a bit and consider the basics of advertising.

What is advertising? Advertising is a way to persuade a targeted group to do something in regard to ideas, services or products.  It can take many different communications forms. The purpose is to drive the targeted group into behaving in a certain way. Advertising can be about buying products, but also about things like selecting a political side and voting.  The driving force pays for the advertising and places it in mass media settings, including but not limited to television commercials, direct mail, magazine, newspapers, bill boards and, of course, social media websites, email and text messages.

Topics: marketing, Using Different Media, Advertising, Marketing and Advertising, United States, Television advertisement, marketing mix, Marketing Plan, Social Media, Marketing Principles, Business