BroadVision Marketing Blog

[This article first appeared here in February 2019 and has been revised and updated for 2023.]

Content marketing isn't just blogs and articles. It can include images, infographics, slide decks and especially short-form video.

Online content consists of a wide variety of formats, and video is the reigning "King of Content" when it comes to audience engagement and ROI. The bottom line is that if you are not making use of video on some level, you are missing out on a powerful content marketing tool.

Topics: content marketing, Videos, YouTube Videos, Video Marketing, video, visual content, native video, short form video, AI, artificial intelligence

Everyone loves videos and we know video is powerful. But brands often undervalue the power of utilizing video to boost their digital marketing efforts.

Part of the problem is the idea that video is expensive. And another is not understanding the full impact of video in online marketing.

Topics: YouTube Videos, Video Marketing, video, digital marketing, native video, digital marketing strategy

It's not an overstatement to stay that video is probably the most powerful medium on the Internet. And using video in your inbound marketing strategy can supercharge your results.

 

 

Like any other tactic and content format, video by itself does not make up a marketing strategy. It is merely a component of a strategy. That being said, when it's done well and effectively, video can help drive massive amounts of visitors to your site.

Topics: inbound marketing strategy, Video Marketing, video, marketing trends, native video

If there is one thing that attentive marketers have learned over the last few years or so is that video rocks! We are creatures that love to watch videos and incorporating this visual powerhouse in your marketing is a sure way to attract attention and drive traffic.

 

Topics: YouTube Videos, Video Marketing, inbound social media marketing, video, native video

Content marketing is alive and well going into 2019. While the tools and tactics continue to evolve as they always have, the core value of content marketing remains the same: providing relevant value to your target audience with the goal of long-term engagement.

 

Topics: content marketing, SEO, Social Media, video, marketing trends

Business owners and marketers all know that trends come and go. Investing too far into a new channel may be a bust. But the numbers say that video marketing is only going to get bigger.

 

Topics: Video Marketing, Marketing Plan, video, Content Marketing Strategy, content distribution

Most business owners and even marketers shy away from doing video. Visions of expensive lighting, complex sound equipment, green screens and teleprompters make video seem overwhelming.  It doesn't have to be.

 

Topics: Video Marketing, Media Marketing Strategy, Branding, video, visual content

Everyone who has spent time browsing the Internet has been exposed to lead magnets. And most people have traded a name and email address for some kind of premium content. 

In our previous post we discussed some of the more important best practices for crafting and using lead magnets. You know, those those stand-alone premium content offers also known as signup offers, “freemiums”, or content upgrades. 

Topics: Social Media, video, infographic, Content Marketing Strategy, visual content, lead magnet, ebook

Video continues to dominate the content marketing realm with marketers and business owners. And, because the numbers continue to climb, video is becoming the king of visual content.

There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign.

Topics: website traffic, Video Marketing, inbound marketing, video, content creation, visual content

Written content in inbound marketing is a proven approach to driving traffic and engaging your audience. But visual content is becoming more and more a part of the mix. 

 

Topics: content marketing, website traffic, inbound marketing, video, infographic, SlideShare, images, graphics, visual content