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BroadVision Marketing Blog

Visual Marketing: Harness The Power Of Video

Posted by Jaco Grobbelaar on Fri, May 24, 2024 @ 05:00 AM

[This article was published in January 2019 and has been updated, revised, and expanded.]

If there is one thing that business owners and marketing professionals have learned over the last decade or so is that video rocks! Especially short form video.

People love to watch video and incorporating this visual powerhouse into your digital marketing is a surefire tactic for attracting attention and driving traffic to your website. 

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Topics: YouTube Videos, Video Marketing, inbound social media marketing, video, native video

Video For Content Marketing: Be Seen And Deliver

Posted by Jaco Grobbelaar on Wed, Feb 28, 2024 @ 05:00 AM

[This article was first published in August 2018 and has been updated and revised for 2024.]

Most business owners shy away from creating video content and visions of expensive production requirements. But short form video doesn't have to be.

The reality of video content is that it can be easily produced with nothing more than a smart phone. And the power of short form video is unsurpassed in content marketing.

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Topics: YouTube Videos, Video Marketing, Media Marketing Strategy, Branding, video, visual content, native video, short form video

Video Powers Website Traffic For Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Jul 19, 2023 @ 05:00 AM

 

It's not an overstatement to stay that video is probably the most powerful medium on the Internet today. And short-form video on your can supercharge your traffic.

However, like any other marketing tactic a, short-form video by itself does not constitute a marketing strategy. It is merely a component of a strategy. But, that being said, it can be a powerful component for driving traffic to your site.

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Topics: inbound marketing strategy, Videos, Video Marketing, video, marketing trends, native video, driving traffic, increase website traffic, short form video

Content Marketing Means Video, Too!

Posted by Jaco Grobbelaar on Wed, May 31, 2023 @ 11:45 AM

[This article first appeared here in February 2019 and has been revised and updated for 2023.]

Content marketing isn't just blogs and articles. It can include images, infographics, slide decks and especially short-form video.

Online content consists of a wide variety of formats, and video is the reigning "King of Content" when it comes to audience engagement and ROI. The bottom line is that if you are not making use of video on some level, you are missing out on a powerful content marketing tool.

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Topics: content marketing, Videos, YouTube Videos, Video Marketing, video, visual content, native video, short form video, AI, artificial intelligence

Video As A Digital Marketing Rocket Boost

Posted by Jaco Grobbelaar on Mon, Oct 31, 2022 @ 05:00 AM

[This article first appeared here in October 2022 and has been updated and revised for 2023.]

Everyone loves video. And we know that video is powerful. But brands often undervalue the power of short-form video to boost their digital marketing efforts.

Part of the problem is the idea that video is expensive. And another is not understanding the full impact of video in online marketing.

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Topics: YouTube Videos, Video Marketing, video, digital marketing, native video, digital marketing strategy, short form video

Content Marketing Trends: 2019 And Beyond

Posted by Jaco Grobbelaar on Thu, Nov 22, 2018 @ 01:18 PM

Content marketing is alive and well going into 2019. While the tools and tactics continue to evolve as they always have, the core value of content marketing remains the same: providing relevant value to your target audience with the goal of long-term engagement.

 

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Topics: content marketing, SEO, Social Media, video, marketing trends

Video Marketing: Should Your Brand Go There?

Posted by Jaco Grobbelaar on Wed, Oct 24, 2018 @ 12:53 PM

Business owners and marketers all know that trends come and go. Investing too far into a new channel may be a bust. But the numbers say that video marketing is only going to get bigger.

 

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Topics: Video Marketing, Marketing Plan, video, Content Marketing Strategy, content distribution

Content Marketing With Lead Magnets [Part 2]

Posted by Jaco Grobbelaar on Fri, Nov 03, 2017 @ 09:21 PM

Everyone who has spent time browsing the Internet has been exposed to lead magnets. And most people have traded a name and email address for some kind of premium content. 

In our previous post we discussed some of the more important best practices for crafting and using lead magnets. You know, those those stand-alone premium content offers also known as signup offers, “freemiums”, or content upgrades. 

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Topics: Social Media, video, infographic, Content Marketing Strategy, visual content, lead magnet, ebook

Great Video Is Still A Winner For Visual Content

Posted by Jaco Grobbelaar on Wed, Jul 12, 2017 @ 09:29 AM

Video continues to dominate the content marketing realm with marketers and business owners. And, because the numbers continue to climb, video is becoming the king of visual content.

There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign.

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Topics: website traffic, Video Marketing, inbound marketing, video, content creation, visual content

The Rise Of Visual Content For Inbound Marketing

Posted by Jaco Grobbelaar on Wed, May 31, 2017 @ 12:43 PM

Written content in inbound marketing is a proven approach to driving traffic and engaging your audience. But visual content is becoming more and more a part of the mix. 

 

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Topics: content marketing, website traffic, inbound marketing, video, infographic, SlideShare, images, graphics, visual content

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