BroadVision Marketing Blog

Everyone loves videos and we know video is powerful. But brands often undervalue the power of utilizing video to boost their digital marketing efforts.

Part of the problem is the idea that video is expensive. And another is not understanding the full impact of video in online marketing.

Topics: YouTube Videos, Video Marketing, video, digital marketing, native video, digital marketing strategy

It's not an overstatement to stay that video is probably the most powerful medium on the Internet. And using video in your inbound marketing strategy can supercharge your results.

 

 

Like any other tactic and content format, video by itself does not make up a marketing strategy. It is merely a component of a strategy. That being said, when it's done well and effectively, video can help drive massive amounts of visitors to your site.

Topics: inbound marketing strategy, Video Marketing, video, marketing trends, native video

Content marketing includes pretty much any content format in addition to blogs and articles. That means video, infographics, images, slide decks and more.

Topics: content marketing, Video Marketing, video, visual content, native video

If there is one thing that attentive marketers have learned over the last few years or so is that video rocks! We are creatures that love to watch videos and incorporating this visual powerhouse in your marketing is a sure way to attract attention and drive traffic.

 

Topics: YouTube Videos, Video Marketing, inbound social media marketing, video, native video

Business owners and marketers all know that trends come and go. Investing too far into a new channel may be a bust. But the numbers say that video marketing is only going to get bigger.

 

Topics: Video Marketing, Marketing Plan, video, Content Marketing Strategy, content distribution

The statistics are overwhelming: 54 percent of people want to see more video content from brands. So what are you waiting for?

 

Topics: Video Marketing, social media marketing, Branding, newsletter, email marketing strategy

Most business owners and even marketers shy away from doing video. Visions of expensive lighting, complex sound equipment, green screens and teleprompters make video seem overwhelming.  It doesn't have to be.

 

Topics: Video Marketing, Media Marketing Strategy, Branding, video, visual content

Video continues to dominate the content marketing realm with marketers and business owners. And, because the numbers continue to climb, video is becoming the king of visual content.

There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign.

Topics: website traffic, Video Marketing, inbound marketing, video, content creation, visual content

Many businesses feel that video is either too expensive or simply not that effective. Not only is this not true, there are great reasons for video marketing! 

[This guest post was provided by Chris Hinchly, SEO Technician with Pinnacle Internet Marketing Ltd based in Cardiff, UK.]

Topics: Video Marketing, online marketing strategy, video, mobile marketing strategy, Content Marketing Strategy, mobile search

Everyone likes to watch videos. The statistics prove it. But using video for your own marketing does not have to be expensive or difficult. 

There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign. So is video something that is just going to have to wait?

Topics: content marketing, Videos, YouTube Videos, Video Marketing, inbound marketing tips, affordable internet marketing