It's not an overstatement to stay that video is probably the most powerful medium on the Internet today. And short-form video on your can supercharge your traffic.
However, like any other marketing tactic a, short-form video by itself does not constitute a marketing strategy. It is merely a component of a strategy. But, that being said, it can be a powerful component for driving traffic to your site.
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[This article first appeared here in February 2019 and has been revised and updated for 2023.]
Content marketing isn't just blogs and articles. It can include images, infographics, slide decks and especially short-form video.
Online content consists of a wide variety of formats, and video is the reigning "King of Content" when it comes to audience engagement and ROI. The bottom line is that if you are not making use of video on some level, you are missing out on a powerful content marketing tool.
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Great content creation is no walk in the park, but not every great piece of content gets shared. So put your efforts into content types that do.
Every marketer and business owner that creates content knows that if it doesn't get found and then shared, it simply exists. If your content is drawing traffic or creating traffic, you need to change your approach. But it may not be the quality of your work - just the nature of your content type.
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Everyone likes to watch videos. The statistics prove it. But using video for your own marketing does not have to be expensive or difficult.
There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign. So is video something that is just going to have to wait?
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6 Ways to Attract Customers
In May 2012 Google purchased YouTube, creating a super way to attract customers by adding video content to any website of any business, big or small. The benefit from using video is that now a video-encrusted site weighs more within Google’s search engine algorithm. When you add a video to your site, Google perceives this as a better quality site and you move further ahead in the search results. With better search results, you attract customers.
What is more, when you create a video for your company, there is the possibility that your video can “go viral”. This has a bigger chance of happening than with a text-only post. If you have embedded YouTube links on your site, it will download faster and the attracted customers are more likely to stay and visit when they aren’t angered by a slow loading site.
One of the greatest things since sliced bread in the business blogging world is using multimedia. This week you have seen me use some of the ideas that I have written about. Today I have a video for you because words sell and video helps.
[kkytv id="livzJTIWlmY" width="600" height="385"]
- Adding video and photos to your website and blogs can have a major impact on your sales.
- Unless you are aiming for an amateur look, create videos that look professional or you can find something like the one I found on YouTube. These will enhance your image.
- You can also purchase photos and graphics, often for reasonable rates.
What sort of multimedia are you using? How has it worked for you? What would you like to know more about?
Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at
707.799.1238. You can Like him at
www.facebook.com/broadvisionmarketing or connect with him on