Most business owners focus on the home page of their website and understandably so. But there is another page that is the next most visited on your site.
For some websites, such as e-commerce sites, there may not be a perceived need to have an "About Us" page, but even these businesses can benefit from these ubiquitous yet overlooked pages. In fact, according to Neil Patel in a post he published at HubSpot,
An architect doesn't just throw together a building--he uses a floor plan. What does he do before he draws the floor plan? He and the client discuss designs. Just so before you are ready to create your Web Marketing Campaign, you want to put together a Creative Brief that will guide your Web Marketing Campaign. What is a Creative Brief? It’s a preplan, the idea behind how you will create your Web Marketing Plan. Many times you have a vague idea of what you want in your Web Marketing Campaign, but you aren’t clear about what you want from it. A Creative Brief helps you focus on what you do want. Here are 9 Web Marketing Tips to get you going.