<img src="http://www.eue21east.com/47538.png" style="display:none;">

BroadVision Marketing Blog

Good Content Marketing Needs Good Calls-To-Action

Posted by Jaco Grobbelaar on Tue, Jun 25, 2024 @ 05:00 AM

[This article first appeared here in September 2017 and has been updated and revised for 2024.]

Content marketing can be a highly effective approach for your business. But your content needs an effective call-to-action to finish the job!

Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action, of CTA, anyway?

Read More

Topics: CTA, call-to-action, content marketing, website traffic, Landing pages, Content Marketing Strategy

Optimize Your Website For Affordable Local SEO Results

Posted by Jaco Grobbelaar on Wed, Mar 27, 2024 @ 03:02 PM

[This article was first published here in September 2017 and has been updated and revised.]

Even if you're strictly a local business you still want to be found online, which means a local SEO strategy is essential. But getting visitors to your site to stay can be a challenge.

There are numbers of statistics that claim to reveal just how long the average visitor stays on a webpage before clicking away. While the numbers vary depending on the source, a good estimate is about 53  seconds. Your goal, however, is to keep them engaged!

Read More

Topics: website traffic, homepage, local SEO, user experience, website design, local seo marketing, affordable local seo, on page SEO, local seo basics

5 Tips For Driving Traffic With Blogs

Posted by Jaco Grobbelaar on Tue, Feb 20, 2024 @ 05:00 AM

[This article was first published here in February 2021 and has been revised and updated.]

Almost every business has a website. And websites are critical for driving traffic and for the marketing functions of most businesses. Especially the website's blog.

Unfortunately, there is constant pressure on business owners and their marketing staff to get their website seen by more people. But just how to make that happen predictably?

Read More

Topics: website traffic, business blog, blogging strategy, blog post tips, driving traffic, authority content

Pillar Pages: A Content Marketing Powerhouse

Posted by Jaco Grobbelaar on Mon, Aug 14, 2023 @ 05:00 AM

[This article was originally published in July 2022 and has been expanded and revised.]

There are few tactics for content marketing strategy a powerful today as the use of pillar pages for high-performing content on your site.

But knowing what makes for a quality pillar page and how to implement this power content tactic into your brand's marketing strategy can be challenging.

Read More

Topics: content marketing, website traffic, Content Marketing Strategy, blogging strategy, pillar page, authority content

Want To Attract Leads? Use A Lead Magnet!

Posted by Jaco Grobbelaar on Tue, May 16, 2023 @ 05:00 AM

[This article first appeared here in March 2019 and has been updated and revised.]

 

Whether you’re building an email list, driving traffic to your website, or nurturing prospects, using a lead magnet is a surefire method for getting a response.

As the name suggests, a lead magnet is an offer of some type that is designed to attract leads, to incite the interest of potential customers or clients. And they are essential for digital marketing.

Read More

Topics: landing page, website traffic, attract customers, Opt in e-mail, lead magnet

Improve Your Website Content By Upping Your E-A-T

Posted by Jaco Grobbelaar on Fri, Dec 30, 2022 @ 04:40 PM

Visitors to websites have grown more sophisticated in their expectations and are accustomed to finding what they need online, so quality content is critical.

And, while the New Year traditional means looking ahead, improving your website's value can mean looking back at what still matters moving forward.

Read More

Topics: Google Search, website traffic, Blogging, page rankings, increase website traffic, authority content

Maximize Your Visual Content Efforts With Online Tools

Posted by Jaco Grobbelaar on Thu, Dec 22, 2022 @ 01:28 PM

We've said it before and it is more true than ever: visual content is a powerful means for engaging visitors and generating website traffic and shares.

However, most of us are not designers and, many of us, struggle with anything creative. But even if your organization can hire creative staff or pay for freelance graphic design, it is a time-consuming process.

Read More

Topics: powerpoint, content marketing, website traffic, social media marketing, SlideShare, infographics, visual content

5 Top Ways to Increase Website Traffic In 2022

Posted by Jaco Grobbelaar on Fri, Dec 31, 2021 @ 05:00 AM

 

There are literally dozens of actions you can take to help increase traffic to your website. But there are a few things that are the most effective.

Paid advertising, which, if done well, can boost traffic to your website as long as your campaigns are running. Yet, there are tactics you can execute that can increase website traffic without spending thousands of dollars every month.

Read More

Topics: website traffic, business blog, driving traffic, business website, increasing traffic, increase website traffic

UX: Why User Experience Is Critical

Posted by Jaco Grobbelaar on Mon, Nov 29, 2021 @ 05:00 AM

 

You're browsing the Internet and you click on a promising website link. But it's slow, or confusing, or cluttered and difficult to navigate. So, you leave.

We've all done it. And it's frustrating and even annoying for us. But it can be deadly to a business with a website that offers a poor user experience.

Read More

Topics: website traffic, user experience, UX, website design, on page SEO, digital marketing strategy

An Optimized Homepage As Part Of A Marketing Plan

Posted by Jaco Grobbelaar on Wed, Jan 13, 2021 @ 12:15 PM

It's a new year and odds are you're considering a complete website redesign. This could be a great idea especially if you are looking to generate more leads from your website. An effective website is critical to a good inbound marketing plan. And, according to the experts, it's a good idea to start with your homepage. 

Read More

Topics: website traffic, inbound marketing, Marketing Plan, infographic, homepage

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all