BroadVision Marketing Blog

[This article was originally published in July 2022 and has been expanded and revised.]

There are few tactics for content marketing strategy a powerful today as the use of pillar pages for high-performing content on your site.

But knowing what makes for a quality pillar page and how to implement this power content tactic into your brand's marketing strategy can be challenging.

Topics: content marketing, website traffic, Content Marketing Strategy, blogging strategy, pillar page, authority content

[This article first appeared here in March 2019 and has been updated and revised.]

 

Whether you’re building an email list, driving traffic to your website, or nurturing prospects, using a lead magnet is a surefire method for getting a response.

As the name suggests, a lead magnet is an offer of some type that is designed to attract leads, to incite the interest of potential customers or clients. And they are essential for digital marketing.

Topics: landing page, website traffic, attract customers, Opt in e-mail, lead magnet

Visitors to websites have grown more sophisticated in their expectations and are accustomed to finding what they need online, so quality content is critical.

And, while the New Year traditional means looking ahead, improving your website's value can mean looking back at what still matters moving forward.

Topics: Google Search, website traffic, Blogging, page rankings, increase website traffic, authority content

 

There are literally dozens of actions you can take to help increase traffic to your website. But there are a few things that are the most effective.

Paid advertising, which, if done well, can boost traffic to your website as long as your campaigns are running. Yet, there are tactics you can execute that can increase website traffic without spending thousands of dollars every month.

Topics: website traffic, business blog, driving traffic, business website, increasing traffic, increase website traffic

 

You're browsing the Internet and you click on a promising website link. But it's slow, or confusing, or cluttered and difficult to navigate. So, you leave.

We've all done it. And it's frustrating and even annoying for us. But it can be deadly to a business with a website that offers a poor user experience.

Topics: website traffic, user experience, UX, website design, on page SEO, digital marketing strategy

 

Almost every business has a website. And websites are critical for driving traffic and for the marketing functions of most businesses.

As a result, there is constant pressure on business owners and their marketing staff to get their website seen by more people.

Topics: website traffic, business blog, blogging strategy, blog post tips, driving traffic

[This article was originally posted in September of 2018. Two years have passed, marketing has evolved, and the world has also gone through a unique period of pandemic and all the fallout from that. So, it is a fair question to ask once again, does blogging still matter for content marketing? With that in mind, we have updated and expanded this post.]

With all the changes in search engine optimization and the vast range of social media platforms available, does blogging still matter for content marketing?

Topics: website traffic, Business Blogging, SEO, Blogging, Content Marketing Strategy

For business owners or managers, marketing terms can be confusing. But knowing the distinction between a website's homepage and a landing page is critical.

 

Topics: landing page, website traffic, inbound marketing, SEO, homepage

If you're not a marketer, but a business owner or manager tasked with your own marketing, landing pages can be intimidating.

 

Topics: call-to-action, website traffic, Landing pages, lead generation, lead magnet

There are many strategies you can employ to promote your brand. And every strategy has tactics you can use to reach your goals. But the beauty of content marketing is the simplicity and power of a blog post at the heart of your marketing efforts.

 

Topics: content marketing, website traffic, Blogging, business blog, Content Marketing Strategy