[This article first appeared here in September 2017 and has been updated and revised for 2024.]
Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action, of CTA, anyway?
Topics: CTA, call-to-action, content marketing, website traffic, Landing pages, Content Marketing Strategy
[This article was first published here in September 2017 and has been updated and revised.]
Even if you're strictly a local business you still want to be found online, which means a local SEO strategy is essential. But getting visitors to your site to stay can be a challenge.
There are numbers of statistics that claim to reveal just how long the average visitor stays on a webpage before clicking away. While the numbers vary depending on the source, a good estimate is about 53 seconds. Your goal, however, is to keep them engaged!
Topics: website traffic, homepage, local SEO, user experience, website design, local seo marketing, affordable local seo, on page SEO, local seo basics
[This article was first published here in February 2021 and has been revised and updated.]
Almost every business has a website. And websites are critical for driving traffic and for the marketing functions of most businesses. Especially the website's blog.
Unfortunately, there is constant pressure on business owners and their marketing staff to get their website seen by more people. But just how to make that happen predictably?
Topics: website traffic, business blog, blogging strategy, blog post tips, driving traffic, authority content
[This article was originally published in July 2022 and has been expanded and revised.]
There are few tactics for content marketing strategy a powerful today as the use of pillar pages for high-performing content on your site.
But knowing what makes for a quality pillar page and how to implement this power content tactic into your brand's marketing strategy can be challenging.
Topics: content marketing, website traffic, Content Marketing Strategy, blogging strategy, pillar page, authority content
[This article first appeared here in March 2019 and has been updated and revised.]
As the name suggests, a lead magnet is an offer of some type that is designed to attract leads, to incite the interest of potential customers or clients. And they are essential for digital marketing.
Topics: landing page, website traffic, attract customers, Opt in e-mail, lead magnet
Visitors to websites have grown more sophisticated in their expectations and are accustomed to finding what they need online, so quality content is critical.
And, while the New Year traditional means looking ahead, improving your website's value can mean looking back at what still matters moving forward.
Topics: Google Search, website traffic, Blogging, page rankings, increase website traffic, authority content
However, most of us are not designers and, many of us, struggle with anything creative. But even if your organization can hire creative staff or pay for freelance graphic design, it is a time-consuming process.
Topics: powerpoint, content marketing, website traffic, social media marketing, SlideShare, infographics, visual content
There are literally dozens of actions you can take to help increase traffic to your website. But there are a few things that are the most effective.
Paid advertising, which, if done well, can boost traffic to your website as long as your campaigns are running. Yet, there are tactics you can execute that can increase website traffic without spending thousands of dollars every month.
Topics: website traffic, business blog, driving traffic, business website, increasing traffic, increase website traffic
You're browsing the Internet and you click on a promising website link. But it's slow, or confusing, or cluttered and difficult to navigate. So, you leave.
We've all done it. And it's frustrating and even annoying for us. But it can be deadly to a business with a website that offers a poor user experience.
Topics: website traffic, user experience, UX, website design, on page SEO, digital marketing strategy
It's a new year and odds are you're considering a complete website redesign. This could be a great idea especially if you are looking to generate more leads from your website. An effective website is critical to a good inbound marketing plan. And, according to the experts, it's a good idea to start with your homepage.
Topics: website traffic, inbound marketing, Marketing Plan, infographic, homepage