As a business owner or marketer you have a number of marketing strategies to choose from. But not all marketing strategies are a good fit for every business. So how do you decide?
[This post was adapted and revised from a post published June 2016]
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Topics: Advertising, outbound marketing, inbound marketing strategy, Business Blogging, Content Marketing Strategy, white papers, email marketing
Contrary to what some observers and experts in the marketing realm tell you, white papers are still a solid tool for affordable Internet marketing. Do you have any?
There are any number of ways to leverage the Internet for you marketing strategy. One of the most effective and affordable approaches is what is known as inbound marketing. This is simply a "tried and true" strategy that makes use of content to attract visitors and leads to your website, allowing you to nurture those relationships with the goal of making customers.
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Topics: content marketing, local inbound marketing strategy, content creation, affordable internet marketing, white papers
It may seem obvious to many, but it's amazing how often it is overlooked. A call to action is what moves your prospects to act.
Your Prospects Need a Call to Action
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Topics: Advertising, CTA, call-to-action, content marketing, inbound marketing, white papers, downloads, ebooks
There are many ways to increase your web traffic and one of the best is through offers to prospects that bring them to a landing page. But just having a landing page - or 40 or more! - is not all there is to the process. Your landing page should be optimized, as well, in order to maximize your actual conversions.
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Topics: website traffic, Landing page optimization, Optimization, Landing pages, white papers