BroadVision Marketing Blog

Social media has come to mean an array of activities from your website to Facebook, Twitter, LinkedIn and beyond. But the foundation of all social media is your website and your blog.

With the infinitely vast ways your website can stand out which you can do yourself or spend anywhere from a small amount of money to the big bucks, there is no excuse to not to have the best website you can afford. WordPress is the going concern for the bottom layer of the site. On top of a basic WordPress foundation, you can add different skins that will change the look without changing the computer language at the foundation.

Furthermore, when the foundation gets a makeover, you can safely download the new version without losing what is on the skin above. This way you can keep up with the latest and greatest improvements.

Topics: Using Different Media, Petaluma California, Web search engine, WordPress foundation, WordPress, Marketing in Petaluma CA, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Jaco Grobbelaar, Business, Branding, Blogging, Twitter

A business blog is the anchor to which all your other social media platforms are tied. It’s your blog that goes on your Facebook Fan Page and you tweet about. These in turn get passed around by others who in turn come to your website to read that blog. Furthermore when the search engines are aware of the information in your blog, strangers will search for some keywords and find themselves on your business blog. That’s powerful stuff.

Topics: Google, WordPress, Corporate blog, Business Blogging, blog, Facebook, Search Engine Optimization, Social Media, Marketing Principles, Business Owner, Business, Branding, Blogging, Twitter

Keywords—you know you can buy lists of them or buy help sorting out what yours are—but what are keywords really, what‘s the deal with them,  and how can you figure out which ones to use?

Defining keywords, keywords define search

People use keywords all the time. When you put what you are searching for in Google or the other search engines, you are using keywords. Search engines go through enormous data bases and send you results by listing sites that apply to the words you “googled”.

Topics: Google, Web search engine, WordPress, Uniform Resource Locator, Keywords, Kevin Sinclair, website, Marketing Plan, Search Engine Optimization, Social Media, Marketing Principles

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Are you still worried about spending too much time writing your blog and not enough time doing your work? Not to worry, there are still some more good ideas around.

Let’s take a quick look at why you need some good ideas. First, there is the fact that you want to be consistent about publishing.  Your readers will quit coming to your site if you don’t put up work in a timely fashion. Whether you write three times a week or once a month, you need to be there when they come. People get very put out when they look up information and are sent to sites that haven’t been active for years.

Topics: WordPress, Arts, blog, Marketing Plan, Facebook, Search Engine Optimization, Social Media, Marketing Principles, LinkedIn, Business Owner, Business, Blogging, Twitter