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The “Like” Button Stays; “Share” and “Recommend” Go

[caption id="" align="alignright" width="266" caption="Facebook"] [/caption] Facebook is making it easier for a person t …

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by Jaco Grobbelaar
2 min read
Sun, Jun 05, 2011 @ 09:35 PM
Facebook Social Media

Attentionomics: An idea proposed by Steve Rubel

[caption id="" align="alignright" width="220" caption="Twitter"] [/caption] What do you get when you link attention with …

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by Jaco Grobbelaar
2 min read
Thu, Jun 02, 2011 @ 12:30 PM
Marketing Syntax Social Media

How to Get Sharing to Work for You

[caption id="" align="alignleft" width="240" caption="SUBWAY"] [/caption] How many of you have tried your hand in social …

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by Jaco Grobbelaa
3 min read
Tue, May 31, 2011 @ 11:36 PM
Using Different Media YouTube
Uniform Resource Locator Brand sharers influencers Meteor Solutions super influencers Subway Facebook Social Media Marketing Principles Branding Twitter

Why Social and Sharing Media are not the same thing

[caption id="" align="alignright" width="240" caption="Original Starbucks"] [/caption] How many of you have tried your h …

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by Jaco Grobbelaa
3 min read
Sun, May 29, 2011 @ 08:19 PM
Using Different Media YouTube
Social network Brand super influencers Starbucks sharing Facebook Social Media Business Twitter

An Exciting Adventure in Branding for Beginners

[caption id="" align="alignleft" width="144" caption="Finger-lickin' good"] [/caption] Can you identify these clever say …

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by Jaco Grobbelaar
2 min read
Thu, May 26, 2011 @ 11:29 PM
Marketing Principles Business
Branding

What is the Difference Between Brand and Branding?

[caption id="" align="alignright" width="168" caption="Which is your favorite?"] [/caption] A few years ago I was in a s …

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by Jaco Grobbelaar
3 min read
Tue, May 24, 2011 @ 08:41 PM
Social Media Marketing Principles

Branding for Beginners

[caption id="" align="alignright" width="150" caption="Cheerios-made with whole grains"] [/caption] You want to go into …

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by Jaco Grobbelaar
2 min read
Sun, May 22, 2011 @ 11:35 PM
Social Media Marketing Principles

What are Social Listening Strategies and the Voice of the Customer?

[caption id="" align="alignright" width="200" caption="Image via CrunchBase"] [/caption] Have you been in business all y …

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by Jaco Grobbelaa
2 min read
Tue, May 03, 2011 @ 07:30 AM
Customer Online Communities
VoC Hearing (sense) Voice of the Client Marketing Plan Facebook internet marketing Social Media Marketing Principles Business Twitter

Marketing Message - The “Audio Logo”®

What do you say when someone asks you what you do? This is a great opportunity to use Your Core Marketing Message, utili …

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by Jaco Grobbelaar
1 min read
Tue, Jan 18, 2011 @ 11:27 AM

Marketing Syntax - The Language of Marketing

Did you know that Marketing has a very specific language and syntax? The purpose of this language is to get attention, g …

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by Jaco Grobbelaa
1 min read
Tue, Jan 18, 2011 @ 11:08 AM
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