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An Exciting Adventure in Branding for Beginners
[caption id="" align="alignleft" width="144" caption="Finger-lickin' good"] [/caption] Can you identify these clever say …
What is the Difference Between Brand and Branding?
[caption id="" align="alignright" width="168" caption="Which is your favorite?"] [/caption] A few years ago I was in a s …
Branding for Beginners
[caption id="" align="alignright" width="150" caption="Cheerios-made with whole grains"] [/caption] You want to go into …
What are Social Listening Strategies and the Voice of the Customer?
[caption id="" align="alignright" width="200" caption="Image via CrunchBase"] [/caption] Have you been in business all y …
Marketing Message - The Audio Logo®
What do you say when someone asks you what you do? This is a great opportunity to use Your Core Marketing Message, utili …
Marketing Syntax - The Language of Marketing
Did you know that Marketing has a very specific language and syntax? The purpose of this language is to get attention, g …
The 7 Principles for Attracting More Clients
If you are going to attract more clients to your professional service business, you must market those services. But you …
Some of the biggest brands in the US have discovered PURLS...
Companies Worldwide Using PURLS More than 500 companies worldwide are using PURLS to manage thousands of cross-media mar …